Grammy-nominated songwriter busbee, who has worked with an eclectic range of artists including Maren Morris, Pink and Usher, announced on Monday the formation of Altadena, a joint A&R venture with Warner Bros. Records.
Additionally, the new artist-development company enters into a worldwide publishing agreement with Warner/Chappell Music, as well as a creative partnership with Red Light Management. Helping CEO busbee will be GM and vp of creative Daniel Lee, Nashville creative director Noreen Prunier, and L.A. creative director Kelly Benini.
“At Warner Bros., we constantly seek to do business with the best and brightest creative minds and risk takers,” said WBR CEO Aaron Bay-Schuck. “busbee not only has an impressive track record of artist development but also of producing as well as writing top hits across multiple genres. He has the passion for spotting new talent and the vision to fuse the worlds of country, pop, and alternative in truly refreshing ways.”
The prolific songwriter and producer signed a worldwide publishing agreement with Warner/Chappell Music in May. His long list of collaborators over the years includes 5 Seconds of Summer, Jason Aldean, Better Than Ezra, Garth Brooks, Kelly Clarkson, Hunter Hayes, Rascal Flats, Martin Garrix, Carly Pearce and Florida Georgia Line, with whom he wrote the No. 1 hit “H.O.L.Y.” He co-wrote two hits off Maren Morris breakout Hero album, the infectious “My Church” and “80s Mercedes.”
“busbee’s inventive and experimental approach to songwriting makes him an incredible talent, and we are happy to expand our relationship with him as he continues to grow, now as an entrepreneur, with the start of his new company Altadena,” said Carianne Marshall, COO, Warner/Chappell Music.
Added busbee, “I have taken steps throughout my career to pursue meaningful music and strong relationships. With the launch of Altadena, I’m excited to continue this pursuit in partnership with the incredible teams at Warner Bros. Records, Warner/Chappell and Red Light.”