Before BTS goes on to play at two KCON events in the United States this summer, the Korean boy band has the honor of being the first K-pop act to get its own Twitter treatment.
Thursday (May 12) night, Twitter launched the first ever K-pop emoji featuring BTS. The avant-garde group, who recently released their album The Most Beautiful Moment In Life Young Forever, has one of the most widespread Twitter presences amongst K-pop acts and was a top Twitter global music trend of 2015.
The Twitter emoji was launched ahead of BTS’s upcoming Asia Tour next month and will run through June. It will be used to track BTS’s fan’s interaction over the next month in a global Twitter contest to find the best BTS fans.
Five countries with the most amounts of tweets using the BTS emoji will get their own special thank-you video messages from BTS. Currently, their most active fans on Twitter are in South Korea, Japan, the Philippines, the United States and Indonesia, but the competition is open to BTS fans throughout the world.
The emoji features an image of BTS’s bulletproof vest logo, a nod to the meaning of the group’s Korean name translated as Bulletproof Boy Scouts. Fans can use the official hashtags of #BTS and #?????, the group’s name in Korean, to activate the emoji and express their excitement of BTS’s tour and their new album.
The competition and emoji launched at 8 p.m. EST on Thursday and will function until June 22 at the same time, three days before the group headlines KCON NY at the Prudential Center in Newark, New Jersey. They will also appear at KCON LA the next month, their second appearance at the world’s largest Korean pop culture event.
BTS was chosen by Twitter to launch the first ever K-pop emoji thanks to their global popularity on the social media site. The members of the boy band use their official account, @BTS_twt, to communicate with fans around the world and have more than 2.2 million followers. A selfie posted on the account at the 2015 Melon Music Awards was viewed over 2.9 million times and was crowned the “Golden Tweet” in South Korea that year.
BTS joins the likes of Star Wars: The Force Awakens, Justin Bieber and the NBA All-Star Games, among others, as one of the social media presences to garner their own emoji campaign on Twitter as a special event.