Seoul, get ready.
BTS will be opening a huge pop-up store called “BTS Pop Up : House of BTS” starting Oct. 18, stretching all the way through Jan. 5 in the area of Gangnam, Seoul.
The store will take over a three-story building with showrooms dedicated to the K-pop superstars and experiential zones that will allow fans to step inside the world of the group’s colorful music videos. Speaking of color, the main theme of the pop-up will be pink, inspired by MAP OF THE SOUL : PERSONA’s lead single, “Boy With Luv,” featuring Halsey.
“‘BTS Pop Up : House of BTS’ will be an experiential space complex that will provide a more spectacular customer experience than ever before,” said Big Hit Entertainment in a press statement, adding, “We hope it will become a space that everyone, including fans, can enjoy together.”
Check out the promo video below.