The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube and Wikipedia. The chart’s methodology blends weekly additions of friends/fans/followers with artist page views and engagement. The chart’s latest tracking week ended Jan. 30.
BTS crowns the latest Social 50 already with fairly significant accolades to its name prior to its latest record-breaking chart frame. Of its 173 weeks on the Social 50 since October 2016, all but nine have been spent at No. 1, and it’s stayed atop the ranking every week since the tally dated July 29, 2017, having already made it the first act in the Social 50’s nine-year history to rule for 100 straight weeks, 150 straight weeks and for an entire calendar year (2018 and 2019).
For its newest honor, BTS surpasses the 163-week No. 1 record set by Justin Bieber. Bieber was a mainstay at No. 1 on the chart for much of its lifespan before BTS came around, accruing a significant amount of tally-leading weeks between 2011 and 2017. He hasn’t, however, led the Social 50 since the list dated July 22, 2017. Bieber had held the all-time weeks at No. 1 record since March 2011 and had only added to it since.
Most Weeks at No. 1, Social 50
163, Justin Bieber
28, Taylor Swift
21, Miley Cyrus
18, Ariana Grande
11, Lady Gaga
8, One Direction
For the Feb. 8-dated ranking, BTS didn’t rest on its laurels to snag the No. 1 record. The K-pop boyband was up in nearly all chart metrics, led by a 69% jump in Facebook page likes (32,000 total) and a 29% boost in Twitter mentions (17.1 million in all), according to Next Big Sound.
Its gains stem not only from the promotion around new song “Black Swan,” which debuted at No. 57 on the Billboard Hot 100 dated Feb. 1 – BTS was also featured at the Jan. 26, where it performed as part of the star-studded rendition of Lil Nas X’s “Old Town Road” during the broadcast.
— ????? (@BTS_twt) January 27, 2020
As it stands, the only major Social 50 chart record still in BTS’ sights involves the most weeks on the chart overall. And that’s going to be a tougher summit to climb; while its 173 weeks on the chart are nothing to sneeze at, since it only made its debut in 2016, the group lags fairly far behind the artists with the most frames on the chart in all – a group led by Rihanna, with 461 weeks, followed by Lady Gaga (443), Bieber (437), Katy Perry (406) and Nicki Minaj (406).