Bruce Springsteen‘s Broadway show was clearly born to run.
The seasoned singer’s solo show, entitled Springsteen on Broadway, has been extended another 10 weeks. He will perform five shows a week at the Walter Kerr Theatre, beginning Oct. 3, with an official opening Oct. 12. Initially set to play through Nov. 26, the run is now scheduled through Feb. 3.
The extension announcement was made on Wednesday, the same day tickets for Springsteen on Broadway went on sale exclusively through Ticketmaster Verified Fan, a new technology that aims to combat bots and get tickets into the hands of fans who intend to go to the event. The entire initial 10-week run sold out within the day, with tickets hitting the secondary market shortly afterward — some offered at up to nearly $10,000 a seat. (Broadway’s Walter Kerr Theatre seats less than 1,000 people, making the space much more intimate than Springsteen’s usual arena venues.)
The new ticket block’s registration period is open until Sept. 3 at 10 p.m., with tickets then going on sale on Sept. 7 at 10 a.m.
“I wanted to do some shows that were as personal and as intimate as possible,” stated Springsteen when he officially announced the run. “I chose Broadway for this project because it has the beautiful old theaters which seemed like the right setting for what I have in mind. In fact, with one or two exceptions, the 960 seats of the Walter Kerr Theatre is probably the smallest venue I’ve played in the last 40 years. My show is just me, the guitar, the piano and the words and music. Some of the show is spoken, some of it is sung. It loosely follows the arc of my life and my work. All of it together is in pursuit of my constant goal to provide an entertaining evening and to communicate something of value.”
Springsteen’s recording career spans over 40 years, beginning with 1973’s Greetings From Asbury Park, NJ. He has released 18 studio albums and won 20 Grammys and an Oscar. His memoir Born to Run and its companion album, Chapter and Verse, were released last September, and he was awarded the Presidential Medal of Freedom last November.
This article was orignally published by The Hollywood Reporter