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NYC’s Newest Venue Brooklyn Made Looks Beyond Ticket Sales for Revenue

New York's newest independent venue Brooklyn Made makes its debut tomorrow night with a show from Jeff Tweedy.

New York City’s newest music venue, Brooklyn Made, is poised to make its debut on Thursday (Sept. 30) with two sold-out nights featuring Wilco frontman Jeff Tweedy. According to Brooklyn Made Presents founder and venue owner Anthony Makes, the Tweedy shows — — major underplays for the artist — are just the beginning of a lineup of big names planning to play the unique 500-capacity room.

Located at 428 Troutman Street in the Bushwick neighborhood, Brooklyn Made is connected to a restaurant and bar called Connie’s and next to a café called Standing Room which doubles as a tapas bar in the evenings.  The building was acquired in 2020 by Makes, a former president of Live Nation New York and veteran of AEG and Bowery Presents.

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“We felt we could utilize all [aspects of the property] while having concerts as well and making it into multi-purpose venue,” says Makes, who adds that his 30 years of experience in the New York market has taught him what’s available for touring artists and, just as important, what is not.

The various businesses create multiple avenues of revenue for Brooklyn Made Presents. Between the three establishments, the Brooklyn Made property is open from 7am to 4am daily for coffee, music, food and drinks and gives the company the advantage of not having to rely solely on ticket sales to sustain the business.

Anthony Makes
Anthony Makes Lila Barth*

“We’re using all of those other avenues for revenue so we can pay the artist the gross off of the shows and giving them virtually all it. We’re just covering our bare minimum production expenses and giving everything else to the artist,” says Makes. “The deals we are doing are pretty unheard of.”

Makes believes giving artists a majority of the show’s grosses will help attract those bigger names to play the club-sized room and keep Brooklyn Made’s calendar full in a competitive market like New York that features iconic venues like Bowery Ballroom, The Knitting Factory, Le Poisson Rouge and more.

Brooklyn Made’s backstage accommodations were also designed to attract artists to Bushwick. Artists will have exclusive access to a second-level carriage house, a private outdoor swimming pool, and multiple roof decks offering unobstructed panoramic views of Manhattan. The backstage also boasts a lower-level VIP area that sports a private bar and pool table.

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“My partner Kelly Winrich from Delta Spirit wanted to create something that, as a touring artist, nobody could believe and just couldn’t wait to get to that stop on tour,” says Makes. “Honestly, even 3,000-5,000 capacity places don’t have this. It’s a very unique space and we decided to utilize it.”

Brooklyn Made’s calendar already includes shows from Nathaniel Rateliff, Whitney, Guided By Voices and multiple nights from Band of Horses.

“This is the beginning of what we are doing. We’re looking at other buildings to build the exact kind of vibe but even bigger,” says Makes. “This is the heart, but then we want to do a 1,000-seat venue and a 2,500-seat venue and go from there.”