Britney Spears grabs the top debut on the Billboard + Twitter Top Tracks chart (dated Aug. 20) as “Private Show” starts at No. 9 after its official release on Aug. 4. The superstar first teased the cut in ad for her perfume of the same name on July 11, before promoting it as an instant-gratification track for pre-orders of the song’s parent album, Glory, due Aug. 26.
Billboard + Twitter Top Tracks is a weekly ranking of the most shared and/or mentioned songs on Twitter in the U.S., ranked by the volume of shares over a seven-day period (Monday to Sunday).
Spears has a second song in the top 10, as Glory’s lead single “Make Me” rockets 31-6 following the release of its music video on Aug. 5. The clip has surged to 11.4 million global views on YouTube through Aug. 11.
A lot of chatter on Twitter was generated not just by the arrival of the new clip, but in how some fans were displeased with the video. It was reshot with a new director and differs from what Spears teased to fans via social media in June. Upset fans launched a petition on Change.org, asking to have the original video released. Through Aug. 11, the petition collected 15,000 signatures.
The triple-play of Glory’s release date, the “Make Me…” video and “Private Show” debut combine to fuel Spears to a 222 percent gain in Twitter mentions, which hit 143,000 for the week ending Aug. 7, according to Next Big Sound.
In non-Spears chart news, Ariana Grande vaults 9-1 with “Into You,” the song’s third nonconsecutive week leading the list. Its latest ascent comes after the singer unveiled a remix of the track with rapper Mac Miller on Aug. 6. The collaboration marks the pair’s second track together, after “The Way,” Grande’s debut single featuring the Pittsburgh rapper, which reached No. 9 on the Billboard Hot 100 in 2013.
Grande’s remix helps power her Twitter mentions to 351,000 for the week, up 87 percent. The lift in mentions helps the singer climb to No. 1 on the Social 50 chart, where she becomes the first act to unseat Justin Bieber from the top slot in more than a year.
Meanwhile, Charlie Puth’s “We Don’t Talk Anymore,” featuring Selena Gomez, rockets 21-4 on Top Tracks, supplanting its No. 5 peak achieved two weeks ago. The momentum comes on the heels of the track’s music video release on Aug. 2. Though Gomez does not appear in the video, the clip has whizzed to more than 29 million global views on YouTube through Aug. 11.
Also, Demi Lovato claims her sixth top 10 as “Body Say” rises 18-10 in its second charting week. The singer released the standalone single (it’s not on her most recent album, Confident) on July 1 to streaming services, before making it available to Vevo and digital retailers on July 15.
Continued growth pushes the song into the top 10, where it becomes Lovato’s first trip to the region since “Stone Cold” debuted at No. 4 the week of Oct. 24, 2015.