Roc Nation has named Brett Yormark as its new COO, the company announced today (Jan. 19). In his new role, he will report to Roc Nation CEO Desiree Perez, who previously held the top operations post before being elevated to the CEO position in December 2019.
Yormark joined Roc Nation in 2019 after 15 years as CEO of BSE Global, the parent company of both the Barclays Center in Brooklyn and the Brooklyn Nets, in which Roc Nation founder JAY-Z formerly owned a stake. He initially came on board at Roc as co-CEO of Roc Nation Unified — an agency offering infrastructure services for events, venues and brands, which he led alongside his brother, president of Roc Nation Sports International Michael Yormark — and president of business operations and strategy.
In addition to his new duties, Brett Yormark will continue in his role leading Roc Nation Unified.
“There are few individuals that understand the essence of Roc Nation,” Perez said in a statement. “Brett Yormark has proven to be a fearless leader and will be dynamic in the role of COO. His proven track record ensures that Roc Nation will be in a prime position to expand our business and influence in the years to come.”
In his prior role, Yormark led initiatives like Roc’s partnership with American Greetings and its new brand and platform with Modern Luxury, EDITION, as well as the establishment of the Roc Nation School of Music, Sports and Entertainment. As COO, he will retain many of those duties, while also working across the entirety of Roc Nation’s verticals, which include a record label, management division, sports agency, philanthropy wing, branding initiatives and much more.
“I am thrilled that JAY-Z, Desiree and the Roc Nation board have given me this opportunity and look forward to growing the company under their vision,” Yormark said in a statement. “Roc Nation is one of today’s most culturally rich, diverse and innovative companies. After the past two years working at Roc Nation, I have seen firsthand that with determination and an entrepreneurial spirit, anything is possible.”