Artist management veteran Brandon Hixon (De La Soul) has been appointed head of Symphonic Distribution’s newly-created black music division. Based out of the Brooklyn, New York office of the global distribution and artist marketing firm, Hixon will report to chief client officer/GM Nick Gordon.
In a release announcing Hixon’s appointment, Symphonic founder/CEO Jorge Brea stated, “Brandon’s entrepreneurial DNA, exceptional taste and 360-degree vision of the artist experience make him the ideal person to lead Symphonic’s black music division. Our mission is to build our services around the needs of the modern artist, so hiring a manager provides us with a perspective much broader than a traditional label or distributor.”
Hixon will continue to helm We Make Music with his wife Tirinda Hixon and Justin Reign. Created by Hixon in 2009 following his stint as rap manager with Columbia Records, We Make Music counts clients such as legendary hip-hop act De La Soul, rapper/actor Awkwafina and South African artist Sho Madjozi.
“I’m proud to join a 100% independent company with a rich history in developing artists, founded by a Latin American,” Hixon said. “Symphonic’s roots are in reggaeton and electronic music, and its experience building budding artists into stars is a perfect ecosystem to work on the next evolution of hip-hop business. With that, we’re dropping the long-standing cultural euphemism ‘urban’ and properly referring to genres emerging from the black experience as what they are: black music.”
Prior to his executive appointment at Symphonic, Hixon helped the company curate the first-ever RapCon event in Brooklyn this summer (July 25). In addition to keynote speaker Killer Mike, the event featured various industry leaders discussing marketing and other industry issues as well as an evening showcase headlined by Maxo Kream.
Recent signings to Symphonic’s black music division include Afrobeats act Sons of Sonix, R&B acts Estelle and The Midnight Hour and hip-hop acts Kari Faux and Deniro Farrar.