Rock band Brand New is bound for its first No. 1 album on the Billboard 200 chart, according to industry forecasters. Those in the know suggest that the group’s new effort, Science Fiction, could earn perhaps 55,000 equivalent album units in the week ending Aug. 24. The album — which was surprise released on Aug. 18 via the band’s own Procrastinate! Music Traitors label — is the act’s first release in nearly eight years.
The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The top 10 of the new Sept. 9-dated Billboard 200 chart (where Brand New will debut) is scheduled to be revealed on Billboard’s websites on Sunday, Aug. 27.
Brand New made its Billboard 200 debut in 2003 with Deja Entendu, which arrived on the list dated July 5 of that year, debuting and peaking at No. 63. The group returned in 2006 with The Devil and God Are Raging Inside Me (No. 31) and then in 2009 with its previous studio set, Daisy (No. 6).
If Science Fiction arrives at No. 1, it will mark the third rock album to lead the Billboard 200 in 2017, following Arcade Fire’s Everything Now and Linkin Park’s One More Light. Additionally, Science Fiction would also become the first independently distributed album to hit No. 1 this year.
Elsewhere near the top of next week’s Billboard 200 chart, watch for new arrivals from other Aug. 18 releases: Kodak Black’s Project Baby 2 (around 35,000 units) A$AP Ferg’s Still Striving (with perhaps 25,000) and Dave East’s Paranoia (20,000 to 25,000).