U.K.-based ticketing platform Dice has acquired the long-running electronic livestream series Boiler Room. According to a statement from Dice, the company plans to work with Boiler Room on enhancing its programming and creating additional revenue for artists, rights holders, collectives, festivals and clubs.
The news comes just a week after Dice announced that it would use its newly-acquired $122 million in Series C funding to grow its team, reach new artists and venues and expand its livestream offerings. Founded in 2014, Dice is a discovery and events app that works with over 3,600 venues, festivals and promoters around the world. Its livestreaming service offers artists, venues and promoters support with logistics, marketing, production, distribution, merch and more.
Launched in 2010 in the U.K., Boiler Room is a staple of the global electronic scene, with its pioneering livestream events hosting a who’s who of the dance world in sets streamed from more than 200 cities. In the last 11 years, Boiler Room has hosted more than 8,000 performances by roughly 5,000 artists and garnered 2.7 million YouTube subscribers.
Boiler Room was founded by Blaise Belville, who is also the company’s CEO and a member of the newly formed board that includes Dice’s Phil Hutcheon, the Association For Electronic Music’s Terry Weerasinghe and MUBI’s Ibtisam Omer. Both Dice and Boiler Room plan to expand their teams as a function of the merger.
“I believe deeply that the best way for Boiler Room to evolve is by partnering with a company that values what we are today, and provides the tools we need to grow into the future, we play to our strengths and they to theirs,” said Belville. “Dice’s belief in ‘powering’ us but allowing Boiler Room to remain our own independent entity, all of this will enable us to move into a new era and be the best version of ourselves.”
“I’ve been a fan of Boiler Room for years and they’re world-leading in bringing incredible experiences to fans,” added Hutcheon. “Blaise and I have been discussing for over a year how to support artists better and the more we spoke, the more excited we were to work together. The combination of Boiler Room with the distribution and technology of DICE creates substantial opportunities in a sustainable, transparent and fair model.”
In addition to livestreams, Boiler Room hosts tours and festivals and produces documentaries, original content, apparel collaborations and other endeavors, all of which will continue under the Dice acquisition.