BMG Production Music, the music arsenal which services film, broadcast, games and advertising, wants you to know that "stock music doesn't suck." That's the message behind the company's new rebrand, launched today (June 10).
The rebrand includes a refreshed logo along with a "Hidden Hit Makers" campaign, which highlights the company's behind-the-scenes contributions to everything we watch — or, as the campaign puts it, "the greatest tracks you've never heard of."
BMGPM hit on a similar concept with a stunt earlier this year at the annual South by Southwest conference in Austin, where they unveiled the music event Goodstock featuring performers MOA, Caleb Hawley and Dave Cavalier. The twist? The event setlist was made entirely of production music, and those artists are part of BMGPM’s artist series label The Den.
“Following the brilliant stunt that was Goodstock festival at SXSW, BMGPM continues to show it believes in the power of production music with this focused rebrand and continued championing of Hidden Hit Makers," said John Clifford, senior vp global, sales, marketing and repertoire at BMGPM. “As ever, we are committed to the overarching BMG values of fairness, transparency and service while adding BMGPM’s media client-oriented brand values to this mix.
"We provide a unique offering in this space and will continue to listen, respond and surprise," he continues, "never missing a beat, like our talented network of hidden hit makers. We chart our success outside of the charts and boldly work in the shadows, ensuring that our creative industry clients remain in the limelight — we are on their team.”
The company connects creatives and composers through an online catalogue of roughly 500,000 tracks spanning all genres, while within its custom music division, BMG-signed artists and songwriters craft tailor-made sounds for new projects. The company, which launched in 2017, currently has offices across nine countries.
Allow BMGPM to reintroduce themselves, below.