Universal Music Group (UMG) CEO Lucian Grainge will host K-pop girl group Blackpink's debut U.S. performance Saturday night during his Grammy Weekend label showcase of the label's established and breaking talent.
Retro rockers Greta Van Fleet and Atlanta rapper Lil Baby are also scheduled to appear, among others. Lucian Grainge's 2019 Artist Showcase will be held at ROW in Downtown Los Angeles and admission is by-invite only.
For Blackpink, the show is a warm up to a busy week ahead, including appearances on Good Morning America and The Late Show with Stephen Colbert. The wildly popular band will also perform at Coachella in April.
This will mark the sixth annual showcase. Past talent has included Ariana Grande and Lorde in 2014, Sam Smith and The Weekend in 2015, Demi Lovato and Halsey in 2016, Rae Sremmurd and Niall Horan in 2017, and Migos and Logic with Alessia Cara last year.