Black Pumas leap from No. 12 to No. 1 on Billboard‘s Emerging Artists chart (dated March 27) to become the top emerging act in the U.S. for the first time, thanks to gains following their performance at the Grammy Awards, broadcast on CBS, on March 14.
After the duo performed its hit “Colors” at the Grammys, the song drew 1.4 million on-demand U.S. streams, up 91%, and sold 5,500 downloads, up 450%, in the week ending March 18, according to MRC Data. It also garnered 1.7 million in radio audience, up 21%, in the week ending March 21.
“Colors” was Grammy-nominated for record of the year and American roots performance, while the pair’s self-titled debut LP was nominated for album of the year.
“Colors” topped Billboard‘s Adult Alternative Airplay chart for a week in February 2020 and holds it its No. 21 high so far on the latest Alternative Airplay tally, while topping Rock Digital Song Sales for the first time.
Black Pumas re-enters Top Rock Albums at No. 13 and the Billboard 200 at No. 86, both new peaks, with 10,000 equivalent album units earned, up 147%.
Black Pumas are the first non-solo act to lead Emerging Artists since father/daughter duo Mat & Savanna Shaw on Dec. 5. Before that, Tomorrow X Together led on Nov. 21.
Plus, South Korean singer-songwriter and BLACKPINK member Rosé enters Emerging Artists at No. 2 on the strength of her two new solo singles, “On the Ground” and “Gone.” The former debuts at No. 70 on the Billboard Hot 100, marking her first solo entry on the chart, and No. 10 on Digital Song Sales with 7,500 copies sold. “Gone” also debuts at No. 15 on Digital Song Sales (6,000).
As previously reported, “Ground” soars in at No. 1 on both the Billboard Global 200 and the Billboard Global Excl. U.S. charts.
The Emerging Artists chart measures artist activity across key metrics of music consumption, blending album and track sales, radio airplay and streaming to provide a weekly multi-dimensional ranking of artist popularity. The chart excludes acts that have notched a top 25 entry on either the Hot 100 or Billboard 200, as well as artists that have achieved two or more top 10s on Billboard’s “Hot” song genre charts and/or consumption-based “Top” album genre rankings.