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Billboard Promotes VPs Shira Brown and Sara Katzki

Brown and Katzki "are the best at what they do," says Billboard's Dana Droppo.

Billboard elevates key employees Shira Brown and Sara Katzki, who are named as vice presidents of the music industry title.

Brown, previously associate vice president of video strategy and development, rises to vp of video at Billboard. In her new position, Brown will be responsible for maintaining and improving production quality, while growing the video business and expanding the venerated title’s revenue streams to include e-commerce, archival licensing and show IP development.

Additionally, she will play a central role in Billboard’s live and event video content.

A Billboard veteran of seven years. Brown had previously led content strategy and partnerships for Larry King Now and Ora TV, and has accumulated upwards of 15 years’ experience in the video space.


Katzki, meanwhile, is the ex-senior director of project management at Billboard. Moving forward, she will serve as vp of Brand Studio, with duties for overseeing ideation, development, and execution of multi-faceted custom concepts for partners across live events, video, social and talent-based programs for all branded content.

A Penske Media Corporation (PMC) stalwart for almost a decade, Katzki has overseen music and brand project management for clients including Honda, Samsung, Amazon, American Express, Google, Diageo and more.

“It’s a privilege to be able to promote two very talented team members who continue to make massive contributions to your brand, culture, and business,” says Mike Van, president of Billboard, in a statement issued Tuesday (Feb. 7) by the trade title’s parent company Penske Media Corporation.

Brown and Katzki “are the best at what they do,” says Dana Droppo, chief brand officer at Billboard, “and it is an honor to be able to acknowledge their hard work publicly.”

The promotions follow the June 2022 appointments of Van and Droppo to their new roles at Billboard.