Billboard and Nielsen Announce Expanded, Multi-Year Relationship
Billboard and Nielsen announced a multi-year extension of their current agreement as well as an expanded relationship to include the co-development of new initiatives for the music industry to better…
Billboard will look to Nielsen for years to come to provide crucial music consumption data for its top charts. The companies today announced a multi-year extension of their current agreement as well as an expanded relationship to include the co-development of new initiatives for the music industry to better measure and analyze market trends.
Nielsen’s airplay, sales and streaming data represents music consumers of all ethnicities and languages, and is featured weekly in Billboard’s charts, including the Billboard Hot 100. This agreement extends a relationship between the companies that dates back nearly 25 years.
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“As the world’s premier music publication and a trusted industry source for information on the latest trends in music, Billboard is a natural partner for Nielsen,” said Howard Appelbaum, President, Nielsen Entertainment. “We are delighted to play such an important role in creating the most authoritative charts measuring music consumption, and we’re excited to extend what has been an extraordinarily successful relationship.”
“We are ecstatic to continue our partnership with Nielsen,” said John Amato, Co-President Billboard and The Hollywood Reporter. “Billboard and Nielsen have a storied history of charting the music business and with this renewed partnership we are taking a leadership position to continue to innovate the charts to mirror the ever-changing marketplace.”
He added, “No other combination of companies has the historical context and brand strength to support the industry the way Billboard and Nielsen do, and it’s our goal to make that experience even more prolific to both the music industry and consumers alike.”