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Billboard Names Mike Bruno VP of Digital Content & Programming, Shirley Halperin Music Editor

Mike Bruno has been named Billboard's VP of digital content and programming, and Shirley Halperin the publication's music editor.

Mike Bruno has been named Billboard’s VP of digital content and programming, and Shirley Halperin the publication’s music editor. The announcement was made jointly by Janice Min, Billboard Entertainment Group’s co-president/chief creative officer; co-president John Amato; and executive VP of marketing and brand development Dana Miller.

Bruno joins Billboard after seven years at Entertainment Weekly. His resume includes stints at Citysearch, music editing at a digital startup, freelance writing for the NY Press, Chicago Reader and several EDM magazines. He began at EW.com as the news editor before rising to assistant managing editor for digital. Bruno holds a master’s graduate of University of Missouri’s J-school.


Bruno will be report to Dan Strauss, who in the same announcement was named GM of digital for The Hollywood Reporter and Billboard.

Halperin becomes music editor of Billboard in addition to remaining music editor of The Hollywood Reporter. She is a long-time music journalist who got her start as a writer on the New York City zine scene of the early 1990s. A decade later, she graduated to national publications such as Entertainment Weekly, where she was a senior writer, Teen People, for whom she helmed the West Coast office, and Us Weekly, where she was staff editor (music) and a regular contributor to sister publication Rolling Stone.

As music editor at The Hollywood Reporter, Halperin has written cover stories on Snoop Dogg, Katy Perry, Justin Bieber, “The X Factor,” “Glee” and “American Idol,” among other subjects. In 2011, she received a Best Personality Profile award from the L.A. Press Club for her cover story on Trent Reznor. She’s also the author of three books, 2008’s “Pot Culture,” 2010’s “Reefer Movie Madness and 2011’s American Idol: Celebrating 10 Years.

Halperin will report to Billboard editor Joe Levy.