The 2019 Billboard Latin Music Awards, broadcast live on Thursday (April 25), saw an 11% increase in viewership versus 2018, pushing broadcaster Telemundo to No. 1 in Spanish-language prime time, according to Nielsen.
The awards ceremony, which featured performances by Ozuna, Anuel AA, Karol G, Bad Bunny, Marc Anthony, Anitta, J Balvin and Rosalía, among others, outperformed the combined delivery of all Spanish-language broadcast networks among adults 18-49, reaching a cumulative audience of 5.2 million total viewers, according to Nielsen.
Beyond Spanish-language, the awards were the No. 1 program, regardless of language, in Los Angeles, New York, Miami and Houston among adults 18-49.
On social media, the 2019 Billboard Latin Music Awards ranked as the No 1 most social non-sports program of the day across all broadcast and cable networks. On the day of the show, it generated over 1.7 million global actions on Facebook, Instagram and Twitter and 19 million global views on social platforms, becoming a worldwide trending topic.
The big winner of the evening was Billboard cover artist Ozuna, who took home 11 awards, including artist of the year, and set a record for most awards won in one year.
Produced by Telemundo and Tony Mojena/Ants TV Productions, the show featured multiple television premieres, including Marc Anthony’s world premiere of new single “Parecen Viernes,” Carlos Vives and Wisin’s “Si me das tu amor,” Luis Fonsi, Nicky Jam and Sebastián Yatra’s “Date la Vuelta” and Rosalía, J Balvin and El Guincho’s “Con Altura.”
Finalists and winners of the Billboard Latin Music Awards are determined by the actual sales, streaming, radio airplay and social data that informs Billboard‘s weekly charts during a one-year period from the rankings dated February 3, 2018 through this year’s January 26 charts.
For a complete list of Billboard Latin Music Awards winners, click here.