On the latest Billboard 200 albums chart (dated Oct. 28), rapper NF nabs his first No. 1 album with the chart-topping debut of Perception. The set earned 55,000 equivalent album units in the week ending Oct. 12, according to Nielsen Music. Of that sum, 38,000 were in traditional album sales.
The Billboard 200 chart ranks the week’s most popular albums based on their overall consumption. That overall unit figure combines pure album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA).
Now, let’s take a closer look at some of the action on the latest Billboard 200 chart:
— Shania Twain, Now – No. 29 — Following the diva’s No. 1 debut a week ago with Now, the album tumbles to No. 29 in its second week with 15,000 units (down 89 percent), of which 14,000 were in traditional album sales (down 90 percent). The collapse, which is the chart’s largest positional fall from No. 1 by a woman (but not the largest by any act), is owed to how Now’s first-week was boosted by a concert ticket/album sale redemption promotion. The purchase price of each ticket sold to her upcoming tour included the album, which was made available to customers who can choose to redeem the album and have it sent to them. The only sales that count towards the charts are those albums that are redeemed by customers. Many ticket buyers never redeem the offer.
Because most ticket buyers usually take advantage of these ticket/album sale redemption offers in an album’s first week of release, albums offered with a bundle tend to erode dramatically in their second week — like what happened with Now. We’ve seen this happen numerous times in 2017 with hard falls by an array of No. 1 debuting albums that had their debut weeks goosed by ticket/album sale redemption offers. The Killers’ Wonderful Wonderful fell 1-59, LCD Soundsystem’s American Dream dropped 1-56, Arcade Fire’s Everything Now collapsed 1-38, and so forth. So far in 2017, 11 albums debuted at No. 1 and fell straight out of the top 10 in their second week — and many were titles enhanced by a ticket/album bundle offer.
— Liam Gallagher, As You Were – No. 30 — The former Oasis frontman’s debut solo album, As You Were, arrives at No. 30 with 15,000 units (14,000 in traditional album sales). The set also launches at No. 5 on Top Rock Albums and No. 3 on Alternative Albums.
— Jeremy Camp, The Answer – No. 33 — The singer-songwriter collects his 10th charting album on the Billboard 200 with The Answer, which bows at No. 33 with 13,000 units (12,000 in traditional album sales). It’s also Camp’s sixth top 40-charting effort.
Over on the Top Christian Albums chart, The Answer starts at No. 2, giving Camp his 11th top 10 set on the list.
— Stone Temple Pilots, Core – No. 39 — Stone Temple Pilots’ breakthrough debut album, Core, returns to the top 40, as it flies 173-39 following its 25th anniversary deluxe reissue on Oct. 6. (All versions of the album, old and new, are tracked together for sales and charting purposes.) The set earned 12,000 units (up 153 percent), with 11,000 of that sum in traditional album sales (up 259 percent). The album, which was released in October 1992, didn’t reach the Billboard 200 chart until the Jan. 9, 1993-dated tally, where it entered at No. 170. It then climbed to its peak of No. 3 on July 3, and spent nearly a full year inside the weekly top 40. The album remains the band’s biggest selling effort, with 5.14 million copies sold.
Core spun off four hit singles: “Sex Type Thing” (No. 23 peak on Mainstream Rock Songs), “Plush” (No. 1 on Mainstream Rock, No. 9 on Alternative Songs, No. 18 on Pop Songs, No. 39 on Radio Songs), “Wicked Garden” (No. 11 on Mainstream Rock, No. 21 on Alternative Songs) and “Creep” (No. 2 on Mainstream Rock, No. 12 on Alternative Songs, No. 59 on Radio Songs).
— The Replacements, For Sale: Live at Maxwell’s 1986 – No. 52 — The alternative rock band claims its highest charting album ever with this archival live effort (10,000 units earned; 9,000 from album sales). It surpasses the No. 57 peak of 1989’s Don’t Tell a Soul.
— Soundtrack, Blade Runner 2049 – No. 53 — The soundtrack to the Blade Runner sequel starts at No. 53 with 10,000 units (8,000 in album sales). It also bows at No. 2 on the Soundtracks chart (stuck behind the sturdy Moana soundtrack, which rules the list for a 25th week).