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Big Machine Communications SVP Jake Basden to Exit

Basden is departing the label group after 12 years to pursue new opportunities.

Jake Basden, who has enjoyed a nearly 12-year tenure at Big Machine Label Group, is exiting his role as senior vp of communications to pursue new opportunities. There is no word yet on his next steps.

“The trouble with working with Scott Borchetta and a company as dynamic as the Big Machine Label Group is, honestly, there is no reason to leave,” Basden said via a statement on his decision. “There comes a moment when you realize you must seek new horizons. You can get very comfortable working with incredible acts, these teams, and Scott’s many endeavors. Something I learned during my years in New York is don’t ever stop growing and reaching for new challenges. The culture at Big Machine always encouraged me to aggressively go in new directions.”

“Jake came to us right when I needed him most – right as Big Machine was exploding. He has been my communications foil and strategist and we’ve had an incredible run together,” BMLG chairman Scott Borchetta added. “Jake always presented me and the label group in very creative ways that caught the attention and landed very important pieces in Fortune, Fast Company, Rolling Stone, the Wall Street Journal and so many more. I’m very proud of all that he’s accomplished here and I’m sure he will continue to reach new heights in his next adventure. He will always be part of the fabric of Big Machine.”

Basden, a University of Oklahoma graduate, joined Big Machine from the New York offices of public relations firm Edelman, where he served as a director in their sports and entertainment division. Basden, who was named Country Music Association (CMA) publicist of the year in 2018, has worked on projects including Midland‘s re-opening of the Palomino Club, the Academy Award-nominated Glen Campbell… I’ll Be Me documentary, Jennifer Nettles‘ “I Can Do Hard Things” video and campaigns that aided in Carly Pearce earning accolades from the CMA and Academy of Country Music (ACM).

“With over 30 artists and multiple label imprints spanning country, Americana, hip-hop, rock and pop, every day was a fresh set of prospects to explore,” Basden added. “I’ve gone places I once only dreamed of and worked with some of the best media, marketing, and brand people in not just America, but the world. I’m forever grateful for Scott, the BMLG family, artists, managers, agents, and media people who’ve made this decade one that flew by. It inspires me, knowing wherever I’m going, it’s going to be a foundation unlike any other to build from.”