K-Pop act Big Bang shook things up online this week and rocketed its way up the Billboard Social 50 chart, rising 36-12 after ending the charting week with a YouTube video release of its newest single, “Monster.”
The Social 50 chart ranks the most popular artists on YouTube, Vevo, Facebook, Twitter and MySpace, using a formula that blends weekly additions of friends/fans/followers along with weekly artist page views and weekly song plays.
The new single, “Monster,” is from the South Korean group’s newest release, “Still Alive – Special Edition,” which was released last week and debuts at No. 3 on World Albums.
The album is a (quick) follow-up to Big Bang’s Feb. 19 release, “Still Alive,” and features both new tracks and special versions of the hits from the original such as “Blue,” “Fantastic Baby” and “Bad Boy.” On March 9, Big Bang dominated Billboard’s K-Pop Hot 100 chart, capturing five of the top 10 spots on the tally with singles from “Still Alive.”
To obtain the massive 24-spot jump on the chart and nearly break the Top 10, Big Bang released a series of teaser clips for the “Monster” video before it dropped June 2, including a video of the Japanese version of “Fantastic Baby.” These six video releases leading up to the actual release of “Monster” each gained between 500,000 and 2 million views apiece in the span of a week. That grand total of 10.3 million views allowed Big Bang to experience a 43% increase in fan acquisition during the charting week.
Elsewhere on the Social 50, Demi Lovato climbs 46-38 as the media frenzy around her “X Factor” judging career begins to kick into high gear. Some of that frenzy is owed to a litany of news reports alleging she and co-judge Britney Spears aren’t getting along behind the scenes. Aside from “X Factor,” Lovator announced ticket giveaways for her summer tour via a Facebook promotion on May 31. That helped her gain 77,293 new fans on the social networking site.
Cello duo the Piano Guys rise 50-34 with another extravagant and well-produced video showcasing the act’s skills and showmanship. The duo struck a familiar chord with their YouTube audience, releasing “Rockelbel’s Canon” — an original take on “Pachelbel’s Cannon in D.” The track debuted at No. 1 this week on the New Age Digital Songs chart, and has since garnered 605,000 views on YouTube. That turned into a 27% increase in overall YouTube plays for the Piano Guys.
As for the top 10, other than a bit of shuffling around, there was not much change. Rihanna remains at No. 1 as Adele rises 3-2. Justin Bieber bounces back up 6-3 as Gaga falls 2-4. Skrillex slides 4-6 in between Katy Perry and Nicki Minaj, who remain steady at Nos. 5 and 7, respectively. One Direction (9-8) swaps places with Linkin Park (8-9), and Taylor Swift rises 13-10.