While the Super Bowl happened on the final day (Feb. 3) of the most recent Nielsen SoundScan sales tracking week, the game’s halftime performer — Beyonce — still sees some mighty sales gains on the charts.
The diva headlined the CBS-broadcast festivities in New Orleans, where she performed eight songs and reunited with Destiny’s Child.
In terms of sales figures, Beyonce’s catalog of albums (solo and with Destiny’s Child) sold 20,000 in the week ending Feb. 3 — up 197% compared to the previous week. Splitting the two acts apart, Beyonce sold 9,000 (up 119%) while Destiny’s Child shifted 11,000 (up 328%). The latter number is inflated thanks to the new release Love Songs, which bowed on Tuesday, Jan. 29. The compilation sold 6,000 copies and debuts at No. 72 on the Billboard 200.
Love Songs features one new recording, “Nuclear,” which moved 4,000 downloads last week (its debut frame). It was Destiny’s Child’s fourth-largest seller for the week, after “Say My Name” (6,000; up 231%), “Survivor” (5,000; up 168%) and “Independent Women (Part 1)” (4,000; up 550%).
Two Destiny’s Child tunes were performed at the Super Bowl: “Bootylicious” and “Independent Women (Part 1).” As for “Bootylicious,” its sales also gained. It sold 4,000 last week — up 347%.
As for overall digital song sales, Beyonce and Destiny’s Child shifted 167,000 downloads for the week (up 132%). Beyonce’s own songs moved 122,000 (up 103%) while Destiny’s Child’s sold 44,000 (up 286%).
The biggest selling song for either act in the week was Beyonce’s “Halo,” which moved 19,000 downloads (up 338%). The song closed the diva’s halftime performance.
Further impact from the halftime show could be felt next week, after a full seven days’ worth of sales are registered post-game.