Bell Media, the Canadian media giant behind Scott Borchetta’s The Launch and Bat Out of Hell The Musical, has released the free ad-supported SnackableTV app, which offers exclusive short-form content spanning every genre from HBO, Comedy Central, Just For Laughs, ETALK, Gusto, and more.
While the press release focuses on the partnership with Kevin Hart’s Laugh Out Loud comedy streaming service, and the creation of SnackableTV’s first original series, a short-form extension of the award-winning TV series Letterkenny from CraveTV, Bell Media president Randy Lennox — the former head of Universal Music Canada — tells Billboard SnackableTV features music content as well.
“For example, all of the music performances on the CTV show The Launch will immediately be available on SnackableTV [and] we are feeding other musical performances,” Lennox said.
“All content is going from 15 seconds to six minutes, however our focus is on shorter, average of 70 to 90 seconds.”
SnackableTV is available for iOS and Android users. It will also include advertising from brands “utilizing innovative short-form spots” but for now will be ad-free “during its initial launch period to drive sampling,” the press release states.
The app features 45 series, 30 of which are exclusives, such as HBO’s High Maintenance web series, Comedy Central’s Honeymoon Tour, Vandaveon and Mike, Nothing to Report (starring Chris Jericho) and Bell Media’s Space Riders: Division Earth.
The app was a creative partnership between Wells Davis, Kevin Bartin and Lennox.
“Today’s launch of SnackableTV represents an opportunity in the short-form content landscape in Canada, and our exciting new content partnerships provide for a healthy beginning in this growing new area,” Lennox said in a statement. “As SnackableTV grows, so will its inventory of popular news, comedy, and entertainment offerings as we leverage some of the most sought-after entertainment brands, both in Canada and from around the world.”