The Beach Boys have entered into an intellectual property partnership with Irving Azoff’s Iconic Artists Group that will cover the legendary Southern California group’s recordings, brand, memorabilia and select compositions, the company announced Thursday (Feb. 18). As part of the deal, Iconic will acquire a controlling interest in the IP, with the group and members’ heirs retaining an interest moving forward.
In announcing the deal, three of the original members — Brian Wilson, Mike Love and Al Jardine — as well as the estate of Carl Wilson released a joint statement. “The Beach Boys and our songs have been one of the great joys of our lives,” the statement says. “For more than half a century, we’ve witnessed generations of fans from all corners of the world come together to celebrate our music, dancing and singing along to the songs that we have loved and performed for decades. As we look towards the upcoming 60th anniversary of The Beach Boys, we wanted a partner to help expand opportunities for our brand, while continuing to preserve our tradition as a band whose music transcends the test of time. We are confident that Irving and Iconic are the ideal partners and are confident that The Beach Boys’ ongoing legacy is in the best possible hands. We are very proud of what we have achieved as The Beach Boys and how our songs continue to resonate with our fans.”
The deal between Iconic and The Beach Boys has been a year in the making, and was the first one Iconic started working on when the company formed, Iconic’s founder/CEO Olivier Chastan tells Billboard. Chastan says that the idea of the collaboration as a partnership, rather than a sale of assets — as has been happening more and more in the publishing space in particular of late — is what helped to bring the group aboard. He floats branding and licensing concepts as possibilities that could come from the partnerships, as well as a biopic, “a proper documentary,” and leveraging technology for virtual exhibits, though he notes that ideas with a legacy like this can be “as big as your dreams.”
“The overall goal is twofold,” Chastan tells Billboard. “One, obviously, preserve and protect the legacy. And two, to grow it. But not grow it just in terms of financials, but really acting as a bridge to new generations. So, how do you perpetuate the legacy? So think of it as protection and perpetuating for new generations.”
“The Beach Boys are an American treasure,” Azoff said in a statement. “I am honored that the Beach Boys have entrusted Iconic to preserve and grow their legacy. And I’m thrilled that the Beach Boys want to stay invested in the growth of the incredible cultural brand they created.”