Ticketmaster has partnered with concert discovery app Bandsintown to begin integrating in-app ticket purchases, meaning no more jumping from one app to the next in order to press “buy.” The time-saving feature is powered by Ticketmaster’s transactional Partner API and will be available in both the iOS and Android versions of the Bandsintown app by the end of the month.
The integration of ticket sales makes sense for Bandsintown, which has a registry of 340,000 artists and claims 700,000-odd new registered users a month. “Our main goal at Bandsintown is getting more music fans to concerts. Today, the app drives 7 million leads a month to primary ticketing sites,” said Fabrice Sergent, Bandsintown’s chief executive. “By building on Ticketmaster’s new capabilities, we have dramatically improved the user experience, strengthening artists’ and promoters’ ability to sell out shows.”
A week ago, streaming radio giant Pandora made a similar — but very expected — move by announcing it will integrate concert recommendations from Ticketfly, a seven-year-old ticketing company that it scooped up last year for $450 million. Like the Bandsintown/Ticketmaster deal, the bets is that streamlining the path from discovery to purchase will improve both listener experience and the relationships between fans and artists.