A new survey conducted by live event discovery platform Bandsintown shows that fans would be willing to continue watching live-streamed events after large gathering bans are lifted. According to the survey, 74% of fans say they will watch live streams on a regular basis after live shows return.
The survey, completed by nearly 7,000 Bandsintown users in early April, also concluded that more than 40% of users of had never seen a live-streamed event, either before or after the COVID-19 crisis closed down live concerts around the globe. Regardless, only 7% of fans said they would never watch a live stream, while more than 30% said they intend to watch as many live streams as they can.
An overwhelming amount of survey participants (75%) said their favorite service for live streams is YouTube Live. The runner up for favorite service was Facebook Live, followed by Instagram Live.
Fans strongly preferred for artists to do live performances for these live streams, with a 96% favorability over fan Q&As, interviews or fan-selected sets.
When asked if they would be willing to pay artists to access live streams in order to help artists make revenue, more than 70% of fans said yes. Additional good news for artists includes survey participants’ eagerness to see live music once it is deemed safe. More than 65% said that everything that has happened since the pandemic will not impact their eagerness to attend public gatherings again.