Concert discovery platform Bandsintown is looking to give some emerging artists their “Big Break” with a new data-driven spotlight program.
Using data compiled from its own system, the new initiative highlights musicians who are racking up “trackers” — fans tracking an artist’s touring — across its digital network for a yearlong period. Acts who have grown between 100 and 5,000 Bandsintown trackers within a 6 month period will qualify as a Big Break artist, receiving a mix of editorial support, in-app features, brand partnerships, touring and special showcase opportunities and social media promotion.
The inaugural Big Break artists include Los Angeles rock trio FOXTRAX, London-based singer-songwriter Minke, Vancouver-based indie-pop band Peach Pit and Seattle synth-pop duo SISTERS.
“We know how hard it is for developing acts to reach the next level, and we’re passionate about helping them to achieve this milestone,” said Fabrice Sergent, Bandsintown managing partner, in a statement. “Our latest program uses data to identify artists who have seen extensive growth on our platform within a six month span, and helps support them at a crucial turning point in their careers. We’re extremely excited to work with each of these artists and to watch them grow. We would also like to thank the artists for inviting us along for their ride.”
“We’re super excited to be part of the program,” added Peach Pit manager, Tristan Orchard. “Bandsintown is really valuable in ensuring the group’s fans know about upcoming shows and it’s really awesome they’re supporting emerging artists.”
Bandsintown currently counts 440,000 artists and 38 million users on its platform.