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The Deals: Lostboycrow Plugs Into Nettwerk; Merlin Goes With FLO

Also this week: Country singer-songwriter Bailey Zimmerman signs with Warner Nashville/Elektra and metaverse company Infinite Reality snatches up gaming giant ReKT Global.

Los Angeles indie-pop artist Lostboycrow signed to Nettwerk, which just released his new single “Chewed Up.” His prior releases include the 2016 EP Sigh For Me, 2017 EP trilogy Traveler, 2019 album Santa Fe and 2021 album Valleyheart.

Digital music licensing service Merlin struck a partnership with South Korean streaming service FLO that will allow Merlin members to expand their audiences in the country. Users on FLO will now have access to music from Merlin members including Hong Kong-based music distribution and media company Euphoria Media, Latin American online digital distribution company FaroLatino, Brazilian platform Sua Música and California-based punk indie Hopeless Records.


Warner Music Nashville and Elektra Music Group signed country singer-songwriter Bailey Zimmerman. According to a press release, Zimmerman averages nearly 5 million global streams per week, driven by his viral hit “Never Comin’ Home.” He’s co-managed by Simon Tikhman and Chief Zaruk of The Core Entertainment and Chris Nilsson and Scott Frazier of 10th St Entertainment.

Metaverse “innovation and entertainment company” Infinite Realty acquired esports and entertainment conglomerate ReKTGlobal in a $470 million all-stock deal, according to a press release. The deal was based on an equity valuation for Infinite Reality of $2 billion, for a combined post-close valuation of $2.47 billion. The transaction’s completion is subject to customary closing conditions, including ReKTGlobal shareholder approval, as well as regulatory and other approvals.

Italian drill rapper Rondodasosa – best known for tracks including “Louboutin,” “Slatt” feat. Capo Plaza and Central Cee’s “Eurovision,” on which he’s featured – signed a recording deal with Warner Music Italy.

Country singer-songwriter Corey Kent signed with WME for global representation. Kent will work with agents Nate Towne and Hayley Riddle alongside his team at Triple 8 Management. His recent single “Wild as Her” has been streamed over 17 million times since its March 4 release, according to a press release.

Country/pop singer-songwriter Jordana Bryant signed with Riser House Entertainment, which will release her single “Guilty” – written alongside Zack Kale, Seth Mosley and Allison Veltz – on April 22. Best known for YouTube and Instagram covers of songs by Dolly Parton, Reba McEntire, Gabby Barrett and more, she’s slated to release an album of original songs later this year.