Bad Bunny does it again. His new album Las Que No Iba a Salir debuts at No. 1 on the Top Latin Albums chart dated May 23. He outdoes himself as the 10-track set evicts his own YHLQMDLG from the penthouse which arrived at No. 1 on the March 14-dated tally.
Las Que No Iban a Salir, which translates into The Ones That Weren’t Going To Come Out, arrives atop the tally despite its less than five days of tracking activity. While most albums drop on Friday morning, which is the first day of Nielsen Music/MRC Data’s tracking week, the set dropped as an impromptu release on the afternoon of Sunday (May 10) via Rimas Entertainment.
Las Que No Iban a Salir opens with 42,000 equivalent album units earned in the U.S. in the week ending May 14, according to Nielsen Music/MRC Data. Of that sum, 8,000 were in album sales and the bulk of the remainder attributed to streaming activity.
The Top Latin Albums chart ranks the most popular Latin albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units. Units are comprised of traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA).
Streaming Flies: Of Las Que No Iban a Salir start, 33,000 were in SEA units. That equates to 46 million on-demand audio streams for its songs in the week ending May 21 which makes it the second largest Latin streaming debut in 2020. Who leads? Well, himself, as YHLQMDLG net a record 201.4 million on-demand streams in its first week.
Second-Biggest Debut Week in Equivalent Album Units Earned: Las Que No Iban a Salir also nets the second-largest debut, in terms units earned for a Latin album since Billboard began tracking titles by units in December of 2014. With 42,000 equivalent album units, it trails YHLQMDLG which launched with an impressive 179,000 units.
A Usual Behavior: Bad Bunny has built his Top Latin Albums No. 1 debuts on a usual pattern as he has outdone himself with each release. The journey starts with his album debut X100PRE, which has spent 46-weeks atop the list and opened at No. 1 on the chart dated Jan. 5, 2019.
Then, when his joint release with J Balvin, Oasis, arrived at No. 1 six months later (July 13, 2019), Bad Bunny replaced himself at No. 1, bumping X 100PRE from the top slot, pushing it to No. 2. Eight months later, YHLQMDLG took possession of the No. 1 slot, dethroning X100PRE -which had returned to the top- on its 46-week reign on the March 14-dated survey. Las Que No Iban a Salir now overrules YHLQMDLG in the current chart.
First, Second and Third Place: With Las Que No Iban a Salir arriving at No. 1, Bad Bunny now holds the No. 1, No. 2 and No. 3 slots of Top Latin Albums. The last time an act held the top three ranks? Juan Gabriel in January of 2017 when Los Duo, Mis Rancheras Queridas and Hoy Mañana y Siempre placed at No. 1, No. 2 and No. 3, respectively, following his death.
Concurrently, Las Que No Iban a Salir opens at No. 1 on the Latin Rhythm Albums chart -his fourth straight No. 1 debut there.
Bad Bunny previewed snippets of a few tunes of Las Que No Iban a Salir during his unplanned livestream on May 2. The album arrived eight days later.