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AWAL Names Michael Pukownik SVP, Head of Artist Marketing, North America: Exclusive

Kobalt Music subsidiary AWAL announced on Thursday (June 14) it has appointed Michael Pukownik as senior VP, head of artist marketing, North America.

Kobalt Music’s AWAL recordings company announced on Thursday (June 14) it has appointed Michael Pukownik as senior VP, head of artist marketing, North America.

Pukownik, who previously served as VP of marketing at Warner Bros. Records for three years, will work out of AWAL’s Los Angeles office and oversee artist marketing campaigns for the AWAL roster. He will also drive digital marketing strategy.

“We are at a critical moment of growth at AWAL and investing in talented leaders is of the utmost importance as we continue to deliver the best option for independent artists,” said AWAL CEO Lonny Olinick in a statement. “Michael has proven he can lead a team, while developing and delivering expansive campaigns that can and will benefit our artists.”


Prior to Warner Bros., Pukownik spent 10 years at EMI/UMG/Capitol Records where he started as a program manager leading the creation of new digital supply chains for the global digital operations unit before transitioning to more artist-focused roles, including senior director of digital marketing. Before entering the music industry, Pukownik worked for DoubleClick Inc and Booz Allen & Hamilton.

“We are expanding the AWAL roster, team and capability with great momentum as we build the recording company of the future. With deep experience ranging from the digital space to traditional marketing, Michael epitomizes the music executive of the future,” said AWAL president, North America Ron Cerrito in a statement. “He will lead our marketing and digital marketing team focusing on current campaigns for Lauv, Rex Orange County, R3HAB, Tom Misch, Freya Ridings, Madison Beer, The Wombats, Timeflies, Bruno Major, Austin Burke, Kim Petras, and many more.”

Pukownik added: “I am thrilled to be joining Kobalt Music Group and would like to thank Willard Ahdritz, Lonny Olinick, Ron Cerrito, and the entire AWAL team for this fantastic opportunity. My personal life and professional career thus far have been markedly influenced by the intersection of music and technology, and I believe that Kobalt’s truly forward-thinking, transformative approach is going to continue to propel the music industry into the future and derive outstanding results for artists worldwide. I look forward to being able to contribute to this mission.”