Sydney-based artist management and PR agency twnty three (or 23 Media) is opening a U.S. branch on the West Coast. The Los Angeles outpost will be headed up by Amanda Perlstein, formerly of Stones Throw, Partisan Records/Knitting Factory Records, Big Hassle Media, and Shore Fire Media.
In Australia, twnty three’s roster includes NIKI, Todd Terje, Noname, Omar Apollo, Maribou State, Cautious Clay, Alex Cameron and many more. Its U.S. clients will feature Mono/Poly, Allen Tate (of San Fermin), Alpine, Sunset Rollercoaster and more. The company’s joint signings between the continents are Future Classic’s latest signings Erthlings, Christopher Port, breathe., and more.
twnty three founder and [music festival and industry conference] BIGSOUND co-programmer Melody Forghani says in a statement, “It’s been a huge period of growth for 23, and I couldn’t be more happy to have Amanda coming on board to lead the US team. Amanda is an extremely dedicated, bright publicist with a remarkable ability to share stories in both a personal and inventive way. There’s such an exciting music scene developing in Australia and so much for a musician to navigate when crossing over internationally, we’re excited to step up to help bridge the gap.”
Adds Perlstein, “I am thrilled to open twnty three’s new U.S. base in Los Angeles and have so much respect for the inclusive, talented, hard-working music community Melody has fostered. I am especially looking forward to expanding twnty three’s reach in the US market and working global campaigns touching pop, hip-hop, R&B, jazz and more. As I start this new venture, I also feel lucky and grateful to have previously worked with (and learned from) an amazing group of independent music companies.”