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Audiomack Launches Fan-Engagement Feature ‘Supporters’

Streaming service Audiomack unveils a novel feature that will enable loyal fans to tip their favorite artist’s music. Dubbed “Supporters” and announced today (Dec. 7), the innovation works…

Streaming service Audiomack unveils a novel feature that will enable loyal fans to tip their favorite artist’s music.

Dubbed “Supporters” and announced today (Dec. 7), the innovation works both ways by creating a new revenue stream for recording artists, while giving fans a much deeper connection with their music heroes.

According to a statement, participating artists will be able to engage with fans on the release of new content, give thanks by way of a variety of messaging options, and deliver exclusive content and rarities.

Warner Music Group has signed on as the first “Supporters” major label participant.

Within the program, supporters are ranked either “First” (the first supporters for a release), “Top” (“Supporters” who contributed the most) and “Latest” (the most recent supporters).

Dave Macli, Audiomack co-founder and CEO, describes “Supporters” as a “first-of-its-kind” update.

With this new offering, “Audiomack is treating artists as they see themselves — as entrepreneurs building profitable careers,” comments Macli in a statement. “Supporters creates brand new monetization opportunities for our creator community while bringing dedicated fans closer to the music and artists they love.”

To get on board, artists must apply for and gain access to Audiomack Monetization Program (AMP), which combines all revenues and distributes to artists by stream count; or distribute their music to Audiomack through participating partners, which include WMG, Amuse, AudioSalad Direct, DistroKid, EMPIRE, FUGA, Stem, and Vydia.

“More than ever, there’s demand both from fans who want to demonstrate their passion and support their favorite artists, and from artists looking to better engage with their superfans,” said Allan Coye, senior vp, digital strategy & business development at WMG. “Audiomack’s Supporters feature will help build these relationships and allow artists and fans to connect in new, meaningful ways.”

The youth-focused, free music streaming service launched in 2012 and claims more than 20 million monthly users globally. The platform has partnered on releases for Eminem and Nicki Minaj, and played its part in breaking the likes of Roddy Ricch and Kaash Paige.