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Will Fans Pay More for Early Access to Music? Audiomack Is Banking On It

With Premiere Access, artists using Audiomack can monetize exclusive access to new music before its broader release.

Audiomack debuted a new feature on Thursday (Aug. 18) called Premiere Access that allows artists to reward their biggest fans by making an upcoming song or album available on the music streaming and discovery platform before its broader release.

The idea is Premiere Access will provide a new way for artists on Audiomack to generate revenue by building direct relationships with their biggest fans with exclusive access. The platform launched the new feature with several top-performing artists, including Nigerian superproducer Pheelz, Nigerian rapper Laycon, and U.S. singer Almira Zaky. Artists who are enrolled in the Audiomack Monetization Program (AMP) can now use Premiere Access to select the period of exclusivity for their upcoming release’s supporters.

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The new feature builds upon Audiomack Supporters, which launched in December 2021 and allows fans to contribute financial support for an artist’s new song or album. The artist earns additional revenue, while the fan receives support badges showing their association with the release. From there, the artist can identify and engage with their biggest fans.

To be eligible for Supporters, artists must apply for and gain access to the Audiomack Monetization Program (AMP), or distribute their music to Audiomack through one of many participating partners, which include Warner Music Group, Amuse, AudioSalad Direct, DistroKid, EMPIRE, FUGA, Stem and Vydia.

Since Audiomack launched Supporters eight months ago, over 25,000 artists on the platform have received direct support. Over half of all independent artists using the feature have also increased their earnings by at least 30% via direct fan contributions,. according to the company.

“Artists deserve the most powerful tools possible to build their work into financially thriving enterprises,” said Charlie Kaplan, Audiomack vp of product, in a statement. “Music companies have the opportunity and obligation to enable creators to explore diverse means of monetization and help realize their work’s financial potential.”