Atlantic Records announced today (Feb. 27) that the label is investing in podcasts, with a dedicated podcast production team and a podcast studio in its New York headquarters. Leading the initiative is VP Tom Mullen, who has hosted the acclaimed “Washed Up Emo” podcast for 124 episodes over seven years.
“As I discovered doing my own podcasts, they are an incredibly powerful way of feeding fans’ hunger for intimate knowledge of the artists they love, while also connecting them to new voices,” Mullen said. “The birth of Atlantic Records Podcasts has been a labor of love for many of us at the company, and I’m looking forward to working with our incredible artists and my label teammates to create an outstanding series of shows devoted to Atlantic music past, present, and future.”
“What’d I Say,” the first weekly series of Atlantic Records Podcasts, is premiering today and takes its name from the Ray Charles song released by Atlantic in 1959. The show will feature interviews with such Atlantic artists as Jason Mraz, MILCK, Lil Skies, Trivium and Sweater Beats, among others. The label’s other planned series include “Inside the Album,” “Respect: Women of Atlantic” and a series devoted to the rich Atlantic archives.
“Music-making is at the heart of our company, and we already have a state-of-the-art recording studio at the center of our offices. We have a constant stream of artists coming through the building, so the next logical step for us was to create an environment where we could spontaneously capture them telling their stories and talking about their music,” said Chairman and CEO Craig Kallman and Chairman and COO Julie Greenwald.
“With our own podcast team and a dedicated podcast studio, we are able to give fans a unique, insider’s view of our artists, our label, and the creative process in action. With Tom’s deep musical knowledge and podcast expertise leading the charge, we are generating exciting audio content under our own roof, marked by unprecedented insight and immediacy.”
Check out Atlantic Records Podcasts here.