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ASM Global Names Chris Bay EVP of European Operations

Industry veteran Chris Bray will take his 30 years of experience to ASM Global as the new evp of European operations.

Industry veteran Chris Bray is headed to ASM Global. With more than 30 years of experience in hospitality, Bray will become evp of European operations for the world’s largest venue management company.

Bray heads to ASM Global after six years as CEO of sports and leisure in the UK and Ireland for global contract catering and facilities management company Sodexo.

“Chris has been responsible for a business portfolio tasked with delivering exceptional experiences at some of the most prestigious sporting and event locations across the UK such as Ascot Racecourse, Chelsea Flower Show, Brighton and Hove Albion FC, Newcastle United FC, as well as the National Gallery and other iconic day visitor experiences across the country,” said ASM Global president and CEO Ron Bension in a release. “We’re confident that he will execute tremendous value creation, organic growth and new business initiatives.”

Two years after the merger of AEG Facilities and SMG created ASM Global, Bray will take over responsibilities for all aspects of the company’s European business. Bray will be based in Manchester, England.


“It’s an exciting time to be joining ASM Global as it accelerates its growth ambitions across the globe,” Bray said in a release. “Recent wins in Europe including Newcastle Gateshead Quays, Derby Arena, Cantu Arena and Södra Teatern are testament to the exceptional capabilities of our European teams and the confidence that our clients have in our ability to deliver innovative services and world-class live experiences for their guests. I am really looking forward to working with the teams to build upon the great work they have done.”

Within Europe, ASM Global operates many marquee properties with a portfolio encompassing eight countries. The company’s flagship venues include AO Arena in Manchester, as well as Avicii Arena, Tele2 Arena and Friends Arena in Sweden.