The Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, MySpace and Instagram. The chart’s methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.
On June 7, she posted the essay — about society’s views of women — via her Instagram, Facebook and Twitter accounts. “I come from a long bloodline of female activists,” she wrote. “My aunt Judy was the first Italian American female president of the National Press Club in Washington D.C. I think she would have been proud of me for speaking up about something that has been bothering me personally for so long.” In the week ending June 7, reactions to Grande’s Instagram account (more simply, the number of likes to her photos) increased by 29 percent. Meanwhile, her Twitter reactions (or, retweets) gained by 32 percent.
The essay came after the British tabloid The Sun asked Grande if she was dating One Direction’s Niall Horan after she was seen leaving his house on June 3.
Meanwhile, Iggy Azalea vaults 47-20 — her highest rank since the Feb. 21 list, when she was No. 12 — after a busy week in the news where she announced her engagement and explained why she canceled her upcoming Great Escape tour.
On May 29, the rapper nixed her rescheduled arena trek, which was due to launch on Sept. 19. Then, on June 1, she explained to Seventeen why she canceled the tour. The online chatter about the tour drama helped fuel a 103 percent rise in Twitter reactions (retweets) for Azalea in the week ending June 7, according to Next Big Sound.
The main driver behind Azalea’s chart gain, however, is her June 1 engagement announcement — via Instagram — to NBA basketball player Nick Young. The photo aided Azalea’s overall 1,617 percent increase in Instagram reactions (likes to her photos) for the week.