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Apple Music Adds J. Cole’s Entire Catalog in Spatial Audio

The superstar artist brings his catalog in Dolby Atmos exclusively to Apple Music

Apple Music will be the exclusive home of J. Cole’s music catalog in spatial audio, the streaming service tells Billboard. The superstar rapper’s lengthy list of hit projects — 4 Your Eyez Only, 2014 Forest Hills Drive, Born Sinners, Cole World: The Sideline Story, KOD, The Off-Season, ROTD 2, and ROTD 3 — have each been mixed in Dolby Atmos by engineers Juro “Mez” Davis and Kaleb “KQuick” Rollins.

“Spatial audio has given fans a new experience when listening to music and we’re excited to work with Apple Music to be able to bring that experience to Cole’s fans by making his entire catalogue available in Spatial audio,” Ibrahim Hamad, the co-founder of J. Cole’s label Dreamville said in a statement.

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Apple has been pushing for artists to use Spatial audio more after the company made the feature a key priority for the streaming service in 2021. The service introduced two significant features in 2021 — spatial audio and high-fidelity streaming — but made it clear that moving forward spatial audio would be its focus. Spatial audio replaces the stereo soundstage with a 3D experience that makes the listener feel like the music is all around them. In conversation with Billboard last summer, Apple senior vp internet software and services Eddy Cue said he expected Spatial audio to become the default for new releases moving forward.

“I think we’re going to see certainly every new song that comes out very quickly here in Dolby Atmos, and you’re going to see people going to their back catalogues,” Cue said at the time.

While there has been a considerable increase in the number of releases that feature spatial audio, it is still a category that is under development with artist adoption still growing. A major artist like J. Cole taking the time to mix his entire catalog in spatial audio can only help speed that up.