Apple Music has been adding an average of one million new subscribers per month and now has 56 million total — when you combine paid and free trial users, according to a new Financial Times report. In May, Tim Cook revealed in an interview with Bloomberg that the music streaming service had hit the 50 million user mark.
Apple Music still sits behind competitor Spotify, which has 87 million paying customers and an additional 109 million ad-supported monthly active users. Those numbers, however, are only accurate up until late September, so user totals should be higher at this point.
In September, Apple Music closed a deal to purchase music recognition app Shazam for $400 million. Since then, Apple Music has predictably been Shazam’s preferred streaming partner, whereas before users could choose Spotify or another service to play tracks.
Another boost to potential user acquisition arrived late last week with the announcement that Apple Music will now be compatible with Amazon’s Echo speaker line, which compete directly with its own HomePod speaker line.