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Apple Discontinuing iPod After More Than 20 Years

Get one "while supplies last."

After more than two decades, the iPod’s final days are upon us.

On Tuesday (May 10), Apple announced it would be discontinuing the iPod Touch, the only remaining model of the portable MP3 players that changed the way people consumed music after first being introduced in 2001. According to a blog post, the iPod Touch “will be available while supplies last” before hitting the dustbin of history.

In a statement, Apple senior vp of worldwide marketing Greg Joswiak said the iPod “impacted more than just the music industry — it also redefined how music is discovered, listened to, and shared.” He went on to stress that “the spirit of iPod lives on” through the devices that succeeded it, including the iPhone, Apple Watch, HomePod mini and iPad, all of which include music streaming capabilities.

Unveiled on Oct. 23, 2001, the original 6.5-ounce iPod was capable of storing 1,000 songs and had an advertised battery life of 10 hours. That was followed by the 3.6-ounce iPod Mini in 2004, the iPod Shuffle and the iPod Nano in 2005 and the iPod Touch in 2007. The most recent iPod Touch model, introduced in May 2019, features the A10 Fusion chip, which allows for augmented reality experiences and group FaceTime along with 256GB of storage.


Prior to the introduction of the iPhone, the iPod was the bestselling product in Apple’s history. In April 2007, the company announced the sale of its 100 millionth iPod, while in June 2011, Apple CEO Tim Cook revealed it had sold more than 300 million. In 2014, amid the iPod’s dwindling popularity, the company announced it would cease reporting sales of the devices in its quarterly earnings reports.

Those interested in getting their hands on one of the final iPod Touches can purchase one through or in-person at Apple Stores and Apple authorized resellers. Prices start at $199.