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Another Planet Entertainment Enters Exclusive Partnership With San Francisco’s Castro Theatre

The independent promoter will now operate and exclusively promote the landmark venue.

San Francisco-based promoter Another Planet Entertainment is set to take over the city’s iconic Castro Theatre. APE has partnered with Bay Properties, Inc., owners of the Castro Theatre, to operate and exclusively promote at the landmark venue.

With a long-standing history of working to preserve and improve historic buildings such as the Fox Theater in Oakland, the Greek Theatre in Berkeley and the Bill Graham Civic Auditorium in San Francisco, APE seeks to enhance the Castro Theatre by implementing significant improvements to the sound, lighting, production, HVAC and the theatre’s trademark marquee, among other facets of the building.

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“The Castro Theatre is a wonderful building that we will upgrade for more use in the future,” said Another Planet Entertainment CEO and co-founder Gregg Perloff in a release. “We want to activate and re-energize the building, making improvements to the customer and artist experience, including dressing room upgrades, restoring the marquee and blade and expanding food and beverage service. We want to present all sorts of programming in the theater – comedy, music, film, community and private events and more. We look forward to further contributing to the culture and economy of this vibrant neighborhood.”

The Castro Theatre was built in 1922. The City of San Francisco designated the 1,400-capacity venue a registered landmark in 1976. The families of Bay Properties Inc. have been the sole owner of the Castro Theatre since its opening 100 years ago.

“After operating the Castro Theatre for nearly a hundred years, we have chosen to partner with Another Planet Entertainment for the next evolution of our historic theatre,” said Bay Properties vp Chris Nasser Padian in a release. “Another Planet is an ideal partner, as they have a rich history with the City and in rehabilitating historic venues. Bay Properties is excited that the partnership with APE will continue the legacy of the Castro Theatre and Castro neighborhood.”

Located in the Castro, the neighborhood that serves as San Francisco’s LGTBQ+ cultural heart, the Castro Theatre is an iconic and cherished landmark that was featured in Milk — Gus Van Sant’s 2008 biopic film about the life and times of California’s first openly gay elected official San Francisco City Supervisor Harvey Milk and hosted its premiere. Most recently, the Castro Theatre hosted the premiere for the major motion picture The Matrix Resurrections starring Keanu Reeves.

The Castro’s interior is very diverse with influences ranging between Spanish, Oriental, Italian and Art Deco. Its auditorium features classic motif murals created in a rare wet plaster process called sgraffito.