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The Deals: ASM Global Buys Madison Entertainment; Anderson .Paak Alter Ego Signs With MAC

Also this week: TikTok signs a licensing deal with Rotana Music Group, WMG partners with digital fashion retailer DRESSX and more.

ASM Global acquired talent buying agency Madison Entertainment, which works with both small-capacity venues and larger concert series/multi-day festivals. “We are committed to add resources to our promoter and live content division in order to ensure that all of our managed venues continue to be leaders in live-event performances,” said ASM Global president/CEO Ron Benison in a statement. “Under Roger’s leadership, the addition of Madison Entertainment will further grow live music content for our clients, particularly within our industry-leading nationwide theater network.”

DJ Pee .Wee, the “vinyl-spinning alter ego” of rapper Anderson .Paak, signed with the Las Vegas-based MAC Agency for representation. DJ Pee .Wee has several headlining dates on the schedule, including appearances at the Sundance Film Festival and a slot at the Bud Light Super Bowl Music Fest in February. Previous appearances included Spotify Beach with Kendrick Lamar in Cannes, France, the Ami After Party at Paris Fashion Week and Dave Chappelle‘s set at the Netflix Is a Joke festival at the Hollywood Bowl, among other engagements.

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TikTok signed a licensing deal with Saudi Arabia-based Rotana Music Group, whose portfolio includes artists across the Arab world and Gulf region such as Mohammed Abdo and Amr Diab. “We at Rotana are very thrilled with this licensing agreement, which will facilitate Arab Music reach into the MENA music industry and young communities,” said Rotana Music Group CEO Salem Al Hendi in a statement. “The creative culture in MENA is so vibrant and diverse, and this agreement will enhance the exchange of music content, while promoting and supporting local artists on a proven leading platform for short-form videos.”

Vevo partnered with TikTok to create and program Trending on TiKTok, a new weekly Vevo show that will round up the music videos for the top trending songs on the TikTok platform, alongside clips of creators using the songs in their content. The show will be available across the Vevo networks in the United States, Canada, Mexico and Brazil and will be a staple TV premiere on Vevo’s FAST (free ad-supported streaming TV) channels, with consecutive airing during peak viewing hours throughout the week.

Warner Music Group (WMG) partnered with digital fashion retailer DRESSX to provide WMG artists with a new revenue stream. Under the agreement, select WMG artists will collaborate directly with DRESSX to design and launch 3D and AR virtual clothing that fans can collect on Instagram, Snapchat and other platforms.

Music marketing firm Feature.fm partnered with YouTube in a deal that will allow Feature.fm users to enjoy access to conversion and attribution data reporting to track streams in YouTube and YouTube Music that came from a Feature.fm smart link. Under the partnership, artists, managers and labels will be enabled to automatically connect YouTube and YouTube Music to their smart links, allowing them to better understand how to effectively market their music on the YouTube platform.

Music and influencer management firm Innovo Management invested in content aggregation platform JamFeed, marking them as the first investor in JamFeed’s second round of financing. Innovo manages over a dozen TikTok creators/artists — enabling them to build their businesses and connect with fans — and also boasts a brand marketing division. As part of the investment, Innovo co-founder Sam Saideman has been added to JamFeed’s board of advisors to assist in the next phase of the company’s expansion.

Independent singer-songwriter Cody Jinks’ Late August Records signed a partnership with The Orchard, under which the latter company will provide Late August artists “with the tools and support to build, sustain and elevate their global reach.” The first artist signed to Late August (other than Jinks, who previously started the label as a home for his own music) is singer, songwriter and guitarist Erin Viancourt, who will release her debut album in May 2023. Late August Records will continue to be led by Jinks and his longtime manager Arthur Penhallow Jr., while Stephanie Hudacek will lead the label’s new Nashville office.

Event technology company Events.com secured a capital commitment of $100 million in the form of a share subscription facility (SSF) from Gem Global Yield (GGY). The investment will accelerate the company’s growth strategy through acquisitions, partnerships and other initiatives. Under the deal, Events.com will be able to draw down up to $100 million following an equity exchange listing. The company — which previously acquired an AI event discovery company, an event sponsorship technology company and a ticketing company — is set to announce a new acquisition soon.

Mastercard will use the Polygon blockchain to host its newly-announced Mastercard Artist Accelerator, which will connect five artists from across the globe with mentors and a “dynamic fanbase as they learn and create in Web3,” according to a press release. Slated to launch this spring, the program will give selected artists exclusive access to special events, music releases and more while teaching them how to build their brand via Web3 experiences including minting NFTs. Music fans will also be invited to purchase a limited-edition “Mastercard Music Pass” NFT that will give them access to the new platform. The Mastercard Artist Accelerator will culminate in a livestreamed artist showcase later this year.

Rapper Asian Doll entered a distribution partnership with music tech company Vydia, which will provide her with a suite of services, including video and audio supply chain, global distribution, analytics, rights management, payments and detailed revenue reporting in support of her forthcoming EP, slated to drop on Jan. 31. The first new music released under the deal is the single “Sky Falling.”

Country singer Bryan Martin signed with WME for global representation. Martin has a national tour and a new album in the works, with a single, “Wolves Cry,” slated to release on Jan. 27 via Average Joes Entertainment.

Talking Stick Resort is the new name-in-title sponsor of Live Nation’s 20,000-capacity outdoor Phoenix venue Ak-Chin Pavilion. The venue is now known as the Talking Stick Resort Amphitheatre.

The National Independent Venue Association (NIVA) partnered with r.Cup, a sustainable platform that provides reusable cups to replace single-use plastic cups. Under the deal, NIVA members in r.Cup operating cities Denver and Seattle will be able to reduce their environmental imprint by using r.Cup’s reusable cup system, with $.01 of every cup used by a NIVA member donated to NIVA’s National Independent Venue Foundation (NIVF). NIVA members in Los Angeles and Milwaukee will also soon have the option to utilize the platform.

Griffen Palmer, winner of a 2020 episode of NBC’s Songland, signed with Big Loud Records, which will release his solo debut single “Second Guessing” — originally crafted during his appearance on Songland — on Friday (Dec. 13). Palmer’s debut album is slated to drop later this year. He previously signed a publishing deal with Big Loud Publishing in 2019.

Get Physical Music added the master and publishing catalog of house-music imprint Definitive Records (Jetstream, Dance Fever, Robot Man) to its portfolio of labels. Definitive co-founder John Acquaviva will remain with the label and continue to be active on the A&R front while working with the Get Physical team.

Canadian lifestyle brand October’s Very Own (OVO) partnered with FaZe Holdings, parent company of gaming and lifestyle brand FaZe Clan, on a collection that will include FaZe Clan and OVO co-branded gaming controllers, mouse pads, hoodies, varsity jackets and more. The collection was made available starting Dec. 21 at OVO’s online store and OVO retail locations. Further initiatives under the partnership are expected later this year.