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Analog Merging With Magnum Bookings to Launch Analog Spain

International electronic music booking agency Analog announced Tuesday (Dec. 12) its merger with Spanish agency Magnum Bookings to form Analog Spain. The merger will be finalized Jan. 1, 2018.

Analog is the house and techno agency founded by Ian Hindmarsh — formerly of Safehouse management — in October 2016 with regional offices in London, Amsterdam, Buenos Aires, Punta Del Este, Mexico City, and now Madrid and Barcelona. The roster includes global booking for Nic Fanciulli, Monika Kruse, Carl Cox, Heidi, Yousef and more, as well as more than 50 South America DJs and the representation of Sasha & John Digweed when they tour together.

Magnum Booking is helmed by Alex Montoya and will exclusively represent acts within the Spanish territory under the company name Analog Spain. 

“We’ve taken the decision to open up local offices in key territories around the world to provide a better service for our roster and joining forces with Magnum makes perfect sense all round," Hindmarsh said in a statement provided to Billboard. "I have known and worked with Alex for many years now and we both share the same ideas, ethics and standards when it comes to business. Having local knowledge and the ability to have a team who can meet promoters, see the venues and have a physical presence on the ground is the way forward." 

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Montoya added: "Magnum Bookings was founded in 2009 with the main objective being to assist in the development of 3 DJs within the Spanish Peninsula. Since then, Magnum has gone from strength to strength with both its radio show and roster, representing many established international DJs exclusively for the region. Eight years on and we are going through a new phase of the business. After many years of working together we are happy to announce that from the 1st of January 2018 Magnum Bookings will become Analog Spain."

For Analog Worldwide, South America and Spain rosters and further information head to the brand new website here.