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Alex Da Kid Hits Rock Charts With Watson BEAT Collab ‘Not Easy’

Alex Da Kid co-created his new hit with IBM's Watson BEAT program (and five other humans).

Accomplished songwriter-producer Alex da Kid lands his first charted Billboard song as an artist, thanks, in part, to the help of an inanimate collaborator.

Alex Da Kid’s first single “Not Easy” debuts at No. 6 on the Rock Digital Song Sales chart (dated Nov. 12) with 18,000 first-week downloads sold in the week ending Oct. 27, according to Nielsen Music. It also launches at No. 12 on Hot Rock Songs (which blends sales, streaming and airplay data). The track features X Ambassadors, Elle King and Wiz Khalifa.

Notably, Alex Da Kid composed “Easy” in tandem with IBM’s Watson BEAT (and five other people, including Khalifa), a cognitive technology that “understands music and lets artists change the sound of a song based on the mood they want to express,” IBM notes in an ad, posted to YouTube Oct. 24, featuring the track’s audio. “I’m a huge nerd. I love technology,” Alex Da Kid told the syndicated Elvis Duran and the Morning Show the same day.

The British-born Alex Da Kid (born Alexander Grant) has written and produced five Billboard Hot 100 top 10s, including Eminem‘s seven-week 2010 No. 1 “Love the Way You Lie,” featuring Rihanna. His others as a writer and producer: B.o.B‘s “Airplanes,” featuring Hayley Williams (No. 2, 2010); Dr. Dre‘s “I Need a Doctor,” featuring Eminem and Skylar Grey (No. 4, 2011); and Imagine Dragons‘ “Radioactive” and “Demons” (Nos. 3 and 6, 2013).

Alex Da Kid also produced and co-wrote the recent No. 15-peaking Suicide Squad soundtrack single “Sucker for Pain,” by Lil Wayne, Wiz Khalifa and Imagine Dragons with Logic and Ty Dolla $ign, featuring X Ambassadors, as well as X Ambassadors’ No. 26 hit “Unsteady” (currently bulleted at No. 27).