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Aerosmith Grips Merchandising Deal With Epic Rights

The new deal between Aerosmith and Epic Rights will create Funko pop figures and 3D vinyl collectibles in the coming years.

Aerosmith has inked a deal for Epic Rights to become the band’s global brand management agency. The announcement follows the news that Aerosmith signed a career-spanning, multi-faceted deal with Universal Music Group in advance of their 50th anniversary.

Through the agreement, Epic Rights has created a multi-category worldwide retail program for Aerosmith who will hit several milestones this year including the 40th anniversary of their album Rock in a Hard Place.

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“We are thrilled to have Aerosmith, one of the all-time greatest rock icons, on the Epic Rights roster,” said Epic Rights senior vp of global licensing Lisa Streff in a release. ”In anticipation of the upcoming 50th anniversary activities, we’re excited to be developing a global licensing program that will celebrate and illustrate the band’s career at retail.”

The retail strategy has seen Epic Rights — which was acquired by the UMG’s merchandising arm Bravodo in 2019 — sign agreements with new licensing partners across multiple territories and categories. Global deals have been signed with Funko for vinyl figures (global for e-commerce, and U.S. and Canada for brick and mortar), Knucklebonz for statues and 3D vinyl collectibles, Replay for a T-shirt and sweatshirt capsule collection, Madeworn for high-end apparel and Collectionzz for hand-screened fine art prints.

New North American apparel partners include Just Some Thoughts, Philcos, Recycled Karma, Ripple Junction, and Angry Minnow for a collection of men’s, juniors and kid’s t-shirts, fashion tops, cut and sew fleece, sweaters, jackets, joggers, sweatpants, sweatshirts and more.

Next year, the band will celebrate the 50th anniversary of their self-titled album, the 45th anniversary of Draw the Line and the 30th anniversary of  Get a Grip.