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AEG Presents UK Hires Chris Wareing & Paris Harding From SJM Concerts

Wareing joins the company as senior vp of global touring while Harding boards as a promoter.

AEG Presents UK has appointed Chris Wareing to senior vp of global touring and hired Paris Harding as a promoter, the company announced on Thursday (Dec. 8).

Wareing — a leading hip-hop, rap and R&B promoter as well as the founder of the annual Gods of Rap tour — joins AEG with the view of expanding the company’s hip-hop and rap presence across the globe. Wareing joins AEG from SJM Concerts, where he served for the last 10 years as a promoter. Harding brings with him a wealth of skills and experience in the rap space and also served as a promoter at SJM Concerts. 

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“Having worked alongside Chris for a number of years and admired his presence from afar, I couldn’t be more thrilled to have him join our team,” said AEG Presents UK CEO Steve Homer in a statement announcing the hires. “He’ll be working closely with myself and my colleague Gary Gersh [president of global touring and talent, AEG Presents] at an international level, to drive our footprint in these important genres forward. It’s rare to come across talent at the level he and Paris exhibit and I couldn’t think of a better way to close out a stellar year.”

In his own statement, Wareing added, “I’m excited to kick off the New Year with a new challenge booking globally with AEG. I admire the vision and work of the company and I’m looking forward to further driving their presence in the hip hop and rap space.”