Skip to main content

Executive Turntable: ADA Worldwide Hires EVP, WMG Vet Promoted at WEA

A rundown of industry hires, promotions and more in the week ending March 5.

ADA Worldwide, the global independent distribution division of Warner Music Group, has named Cat Kreidich to the role of executive vp.

The New York-based Kreidich will lead ADA’s expanding global footprint and partnerships across international commerce and marketing, along with label/product management and operations, while reporting to Warner Music Group president of independent music & creator services Eliah Seton.

A veteran of the music business, Kreidich most recently spent a year-and-a-half at Sony Music Entertainment as senior vp, commerce for legacy recordings, where she oversaw commercial activity for a $900 million group across digital and physical for artists including Mariah Carey, Billy Joel and Bob Dylan. While there, she helped restructure the department to better capitalize on the rapidly-expanding world of streaming, executing successful campaigns for Michael Jackson, Alicia Keys, Travis Scott and Bruce Springsteen.

Before joining Sony, Kreidich spent eight years at The Orchard, where she most recently served as senior vp of account management, advertising and data analysis. In her role there, she led and reorganized a global team that she strategically positioned during the company’s expansion across 40 cities. She additionally founded The Orchard’s commercial insights team and was a key force in developing and utilizing innovative data insight tools.


Kreidich has also worked at companies including Ultra Records, Caroline Distribution, Virgin Records and Motown Records.

“Cat will be instrumental in elevating our work for partners and projects across the globe, working closely with label management and our international teams,” said Seton in a statement. “With her strong relationships in the independent space, she’ll also play a big role in attracting new business both in the U.S. and internationally. On behalf of everyone at ADA, we are thrilled to welcome Cat to our leadership team.”

Elsa Vivero has been promoted to the newly-created position of general manager/executive vp, global commercial services at WEA, the label and artist services division of Warner Music Group. She was previously executive vp, global digital account management.

Based in New York, she will report directly to WEA president Maria Weaver, who was appointed to her role in November.

With her expanded role, Vivero will oversee all core functions of commercial marketing and distribution while continuing to work closely with digital partners to amplify the presence of WMG labels and artists worldwide through playlisting, collaborative campaigns, editorial opportunities and strategic planning. She will also oversee physical account management and marketing services in the music retail space.

Vivero, who joined WMG in 1988, was named to Billboard’s Digital Power Players list in 2019. She has held sales and marketing positions at Maverick Records, PolyGram and Warner Music Latina.

Venice Distribution, a subsidiary of Troy Carter and Suzy Ryoo’s music technology startup Q&A, has hired J.R. McKee as head of streaming, North America and Brandon “Reddpush” Terrell as director of A&R. Additionally, Ray Kurzeka was elevated to global head of revenue and services operations.

McKee most recently served as head of digital sales & revenue at Alamo Records, where he was a key force in driving the label’s streaming growth. Terrell previously worked as an independent consultant and talent manager in the Atlanta hip-hop scene.

Carter, who serves as CEO at Q&A, said in a statement, “J.R. McKee is one of the most talented young executives in the music industry. His vision for artists and passion for the future of music are impressive. His track record at breaking artists speaks for itself and I’m looking forward to him delivering hits for our premium services partners at Venice. Brandon “Reddpush” Terrell is a cultural powerhouse in Atlanta. He has an ability to connect with artists and has impeccable taste in music. We’re making a significant investment in providing a high level of services alongside our distribution software by adding these two executives to our premium services team.”

Venice was launched in December as the software division of Q&A. It offers tools that enable labels to distribute music, manage artist rosters and track splits and payments.

Music licensing marketplace Songtradr has hired Lindsay Nahmiache as chief marketing officer. In the position, Nahmiache will serve a key role in scaling Songtradr’s growth in new and existing markets and expand its global reach in the technology/music arena.

Over the course of a career spanning 17 years, Nahmiache has worked with brands including Virgin Radio, Granville Island Brewing, Juan Valdez Coffee, eOne Films and Meow Wolf. She is the co-founder and CEO of Jive PR + Digital and a U.N. ambassador for women’s entrepreneurship.

Nahmiache joins Songtradr following the company’s launch of the new B2B music platform Vinyl.com and ahead of the announcement of a new tech-music product in the coming weeks.

Raedio, the record label started by Benoni Tagoe and Issa Rae, has appointed Clarissa Reformina as senior vp of strategy.

In the role, Reformina will be tasked with developing systems and processes around the company’s day-to-day business operations, establish a comprehensive structure around plans and rollout strategies, lead business development for label artists and create infrastructure around their brands and implement revenue-generating opportunities for the company.

“Clarissa brings a deep knowledge of creating talent-driven initiatives and optimizing company infrastructure as Raedio continues to expand as of an audio everywhere company,” says Raedio founder and presidentTagoe. “Raedio is experiencing incredible momentum in every vertical from music supervision to record label, and Clarissa will be pivotal in positioning us for long term growth and success.”

Reformina joins Raedio with over 15 years of music and entertainment experience. She previously held roles at Paradigm, CAA and Q&A, among others.

“As an audio-everywhere company, Raedio is uniquely positioned to own real estate in a competitive market as it continues working with audio and music horizontally across entertainment,” added Reformina. “Benoni and Issa’s vision is forward thinking in a time where music is being discovered through content and experience, and I’m excited to be part of the team and its growth.”

Livestream and on-demand audio platform LiveXLive Media has hired Andy Vick as head of programming and executive vp of LiveXLive’s new content division StudioOne, which will develop and distribute original programming and tentpole events on the platform.

In his new role, Vick will develop and expand digitally native content to drive subscribers, sponsors and new revenue streams across LiveXLive, including audio, video, podcast/vodcasts, live-streaming, virtual goods, merchandise and pay-per-views.

Vick has worked in the entertainment and tech industries for 15 years in strategic and creative leadership roles. He was most recently president of virtual reality and immersive entertainment at STX Entertainment. In 2015, he co-founded and served as chief content officer at immersive content and technology company Surreal, Inc., which produced over 100 VR experiences during his tenure and was bought by STX in 2016. He also previously worked as head of development at Maker Studios, which was acquired by Disney in 2014 for $750 million.

ASCAP has hired Patty Erickson as senior vp and head of human resources. She succeeds Carolyn Jensen, who is retiring from the position after 17 years.

In the role, Erickson will work closely with ASCAP CEO Elizabeth Matthews on leadership, culture and diversity, equity and inclusion initiatives.

Erickson joins ASCAP from BBC Studios Americas, where she was senior vp and head of human resources. During her tenure, she oversaw and advised on strategic and operational HR activities including diversity and inclusion, organizational structure design and implementation, culture enhancement, talent management, employee engagement and policies, practices and protocols during the COVID-19 public health crisis.

Prior to that, Erickson held senior human resources positions at RHI Entertainment and Viacom. She is a certified leadership and wellness coach.

Atlantic Screen Music (ASM) has hired Rosie Hill as its first global director of sync.

Hill joins the company from Sentric Music Group, where she served as global head of sync for almost four years. While there, she oversaw syncs with Ford, Halifax Bank and TV series including Normal People and This Is Us. She has also held roles at Warner Chappell, Disney and Imagem (now Concord), where she ran the UK sync team for eight years. She additionally sits on the Guild of Music Supervisors Rightsholders committee.

In the role, Hill will develop sync opportunities, partnerships and secondary exploitation initiatives. She will additionally be tasked with identifying opportunities for remixes and reinterpretations of key cues/works and work with all Atlantic divisions to develop their rosters and seek creative initiatives outside the traditional sync environment.

Tommy Merrill has launched Merrill Artists, a global music company featuring both a recorded music division and a concert promotion business. Though it has the same name as Merrill’s previous booking company, the new business is separate from that venture.

Based in Los Angeles with offices in Nashville, New York and London and in partnership with Marshall Arts and Marshall Arts USA — where Merrill will continue to serve as chief talent developer — Merrill Artists’ promotion division is designed to complement its recorded music division, which is housed in a new Sony-distributed record label imprint through ECR Music Group.

Merrill previously worked as senior talent buyer at New York’s Rockwood Music Hall, where he personally booked over 35,000 shows. He also served as president of artist development at The Press House for three years and has been a frequent advocate for music makers on Capitol Hill as part of the grassroots #IRespectMusic movement.

Merrill Artists’ debut roster includes Paul Freeman, Greg Holden, Janita, Tim Lefebvre and Blake Morgan.

Independent production music company Sonoton Music has named Alex Black to the role of CEO, a newly-created position. The appointment comes as the company broadens its focus to incorporate new forms of music publishing to its production music business.

Based in Munich, Black will oversee day-to-day operations at Sonoton, which owns exclusive rights to over 130,000 works from all genres and represents over 2,400 composers.

Black most recently worked as global director at EMI Production Music for Sony Music Publishing for seven years, working with management teams across the globe and managing the development of the company’s brands, including production music labels such as KPM, MusicHouse and Juice. He additionally managed the company’s sub-publishing interests.

Prior to his role at EMI, Black served as managing director of Imagem Production Music. There, he oversaw the brand transition from Boosey & Hawkes Production Music, created the Boosey & Hawkes classical library label and managed the development of the company’s media catalog. Before that, he ran his own PR company, Rocketscience Media, where he worked with acts including Radiohead and Basement Jaxx. He additionally produced music for the production music start-up West One and worked with record producer Trevor Horn at Sarm Studios in London.

“We have spent the last 50 years building Sonoton with much love and care,” said Sonoton founders Rotheide and Gerhard Narholz in a statement. “It was a daunting prospect to consider transitioning the stewardship of the company to a new CEO. We are absolutely ecstatic that Alex Black will be the one to take on this role. Over the many years we have enjoyed a working relationship with him. He continually impressed us with his excellent business acumen, creativity and passion for music. We can withdraw from management now, knowing that Sonoton will be in the perfect hands for a successful future.”

Nicola Spokes has been named managing director at Island in the UK. She joins the label following longtime Island executive Natasha Mann’s departure to Universal Music UK as director of diversity & inclusion.

In her new role, Spokes will work closely with Island senior vp Steve Pitron and the rest of the label’s senior executive team while reporting to president Louis Bloom.

Spokes previously worked for four years as UK label head at Caroline International, where she oversaw release campaigns for artists including Tame Impala, D-Block Europe, Digga D and Internet Money. She previously spent 15 years at Ministry of Sound, where she rose to the role of marketing director.

“Social audio” streaming platform Stationhead has hired Joe Armenia as director of creator partnerships.

In the role, Armenia will be responsible for recruiting creators and influencers to develop shows and live experiences for the platform. He reports to Stationhead COO Murray Levison.

Armenia was previously director, artist and creator relations at SoundCloud, where he developed the company’s first global team tasked with representing, supporting and educating creators about content and marketing opportunities to connect with fans, monetize their work and grow their audiences. He was also instrumental in launching the monetization program SoundCloud Premier.

Armenia previously served as global head of content partnerships and editorial for streaming service Rdio and as vp, music marketing at MTV.

“We are reinventing the future of live radio, and a critical part of our strategy is to bring the best creators to the platform to do what they do best, create engaging experiences. Stationhead makes it possible for anyone to host their own show with no institutionalized barriers to entry,” said Stationhead CEO and artist Ryan Star in a statement. “Joe has a proven track record of building these types of programs for some of the biggest influencers in the audio industry and we look forward to him bringing his experience to Stationhead.”

Kristin Somin has been named director of communications at The Oriel Company.

Most recently, Somin served as manager, publicity at RCA Records, where she spearheaded national publicity strategy and campaigns for artists including Doja Cat, Bryson Tiller and Flo Milli. She was at RCA for nearly seven years, beginning as a publicity assistant in 2014.