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Academy Awards-Related Music Sales Up by 184 Percent In Wake of Oscars

Music featured in the 87th Academy Awards (Feb. 22) earned a 184 percent sales gain in the week ending the day of the awards, according to Nielsen Music.

Collectively, the nominees for best original song (and their parent soundtracks), the five nominated scores, and the songs performed on the show by Jennifer Hudson and Lady Gaga (along with their parent albums) sold 89,000 units (up from 31,000 the week previous).

As the sales week ended just a few hours after the Academy Awards completed its live broadcast on ABC TV, we expect there to be further gains in the week ending March 1, after a full week of impact has registered post-show.

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The biggest seller among all of the key music in the 2015 Oscars was Common and John Legend’s Academy Award winner for best original song, “Glory” (from Selma). It sold 28,000 downloads in the week ending Feb. 22 (up 82 percent) for its best sales week yet. It rises 24-9 on the Rap Digital Songs chart, 38-14 on R&B/Hip-Hop Digital Songs, and debuts at No. 46 on the overall all-genre Digital Songs chart.

The five best original song nominees combined to sell 75,000 downloads in the week ending Feb. 22 (earning a gain of 208 percent). In addition to “Glory,” that sum includes Glen Campbell’s “I’m Not Gonna Miss You,” the Rita Ora-performed “Grateful,” two versions of Begin Again’s “Lost Stars” (performed by Adam Levine and Keira Knightley) and four versions of The LEGO Movie’s “Everything Is Awesome!!!” (by Tegan and Sara featuring The Lonely Island, Joli, Mark Mothersbaugh, and Shawn Patterson & Sammy Allen).

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The Academy Awards’ tribute to the 50th anniversary of The Sound of Music, featuring a medley of the movie’s songs performed by Lady Gaga, stirred an 82 percent sales increase for the four tunes performed and the film’s soundtrack. Combined, the songs and the soundtrack sold just under 3,000 units. As noted earlier, expect a larger gain in the week ending March 1.

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Jennifer Hudson’s “I Can’t Let Go,” which she performed during the Oscars’ In Memoriam segment, sold just under 2,000 downloads (up 7,063 percent from a negligible figure the week previous).

The five nominees for best original score saw their companion soundtrack albums sell nearly 3,000 copies (up 75 percent). The biggest seller of the bunch was Interstellar, which did not win the Oscar, but sold just over 1,000 copies. (The winner, The Grand Budapest Hotel, was the third-largest selling nominated score of the week, with a little under 1,000.)

Finally, the five soundtracks that housed the nominees for best original song sold a total of 7,000 (up 88 percent). The largest seller of those for the week was Glen Campbell: I’ll Be Me (nearly 3,000; up 805 percent from a week earlier).