Today (Jan. 28), New York based 300 Entertainment announced the launch of its latest venture: content and film division 300 Studios. The new arm will develop multi-format, feature and episodic content — and already has a debut project under its belt.
RACE: Bubba Wallace — a six-episode series that follows the NASCAR driver as he competes on Michael Jordan and Denny Hamlin’s 23XI racing team — will arrive on Netflix in February, during Black History Month and just ahead of Daytona 500. In addition to RACE, 300 Studios has released over 85 episodes of its digital series Unplugged, which highlights independent artists around the world and airs on YouTube every Thursday night. Looking ahead, 300 Studios has over 20 projects in production, consisting of indie movies, music-lifestyle series, episodic content and podcasts.
Kevin Liles, chairman and CEO of 300 Entertainment and Elektra Music Group, will head 300 Studios alongside former Viacom executives Kelly G. Griffin (as head of creative strategy and Nolan Baynes (GM). Liles brings over 30 years of experience to his latest venture, having created, produced, executive produced and collaborated on films including Rush Hour and Rush Hour II, among others, as well as creating the Def Jam video game series.
“Storytelling is my passion,” Liles tells Billboard. “Whether it be through music, film or TV, it’s my mission to amplify our truths through partnerships with prolific voices and cultural movements. Race: Bubba Wallace and his story are necessary, and someday we will look back and remember this time in history like we remember others: Tiger Woods, Serena and Venus Williams, Jackie Robinson, Muhammad Ali… With 300 Studios, we are bringing these new voices and stories front and center — influencing culture one story at a time.”
In December, Warner Music Group acquired the previously independent 300 Entertainment in a $400 million deal. The label then kicked off 2022 with a Billboard 200 No. 1 album, Gunna’s DS4Ever, which marked the artist’s second time hitting the chart’s peak. Liles recently spoke with Billboard Live about the feat.