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2021 Grammys Boost More Than 30 Albums on Billboard 200 Chart, Led by Dua Lipa

Following exposure on the 2021 Grammy Awards (March 14, on CBS), 32 albums by the show’s performers, presenters and on-air winners post gains on the Billboard 200 chart (dated March…

Following exposure on the 2021 Grammy Awards (March 14, on CBS), 32 albums by the show’s performers, presenters and on-air winners post gains on the Billboard 200 chart (dated March 27). Acts ranging from Dua Lipa and Black Pumas to Lil Baby and Miranda Lambert see increases on the chart. (See full list, below.)

The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multimetric consumption as measured in equivalent album units. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. For all chart news, follow @billboard and @billboardcharts on both Twitter and Instagram.

The highest-charting Grammy-boosted album is Dua Lipa’s Future Nostalgia. The album hits a new peak, rising 6-3 (37,000 units; up 27%), surpassing its original chart high of No. 4, achieved in its debut frame (April 11, 2020). Future Nostalgia won the Grammy Award for pop vocal album during CBS’ televised broadcast of the Grammys, while Lipa also performed two Future Nostalgia songs on the show: “Levitating,” featuring DaBaby, and “Don’t Start Now.”

Of the album’s nearly 37,500 units earned, a little more than 30,200 comprise SEA units (up 18%, equaling 42.84 million on-demand streams of the set’s tracks), 4,100 comprise album sales (up 91%) and 3,100 comprise TEA units (up 92%).


Here’s a look at all of the albums on the Billboard 200 chart (dated March 27) by acts who either performed, presented an award and/or won a Grammy that was presented during the CBS television broadcast. Included in the list are charting albums by Jhené Aiko (she presented the best pop vocal album award), The Beatles (the band’s Ringo Starr presented the record of the year trophy), Lizzo (presenter of the best new artist award) and H.E.R. (who won the on-air song of the year category for “I Can’t Breathe”). Aiko, Lizzo, H.E.R. and Starr did not perform on the CBS show.

Artist, Title, Rank on March 20 Billboard 200 – Rank on March 27 Billboard 200
Units earned in week ending March 18, gain or decrease compared to previous week’s units

Dua Lipa, Future Nostalgia, 6-3 (new peak)
37,500 equivalent album units, up 27%

Lil Baby, My Turn, non-mover at No. 7
30,000 units, up 2%

Taylor Swift, Folklore, 29-10
29,600 units, up 59%

Post Malone, Hollywood’s Bleeding, 14-13
26,000 units, up 4%

Harry Styles, Fine Line, 22-15
25,400 units, up 25%

Taylor Swift, Evermore, 25-17
25,000 units, up 22%

Billie Eilish, When We All Fall Asleep, Where Do We Go?, 21-18
24,000 units, up 13%

Megan Thee Stallion, Good News, 18-19
23,900 units, up 4%

Doja Cat, Hot Pink, non-mover at No. 20
23,300 units, up 8%

Bad Bunny, El Ultimo Tour del Mundo, 17-2122,200 units, down 3%

Bad Bunny, YHLQMDLG, 33-32
16,700 units, up 2%

BTS, Be, 42-39
15,300 units, up 6%

DaBaby, Blame It On Baby, 40-41
15,200 units, up 2%

Post Malone, Beerbongs & Bentleys, 41-44
14,700 units, up 1%

Billie Eilish, Dont Smile at Me, 57-49
13,800 units, up 9%

Roddy Ricch, Please Excuse Me for Being Antisocial, 55-53
13,100 units, up 3%

Post Malone, Stoney, 59-56
12,600 units, up 2%

Taylor Swift, Lover, 65-57
12,500 units, up 4%

Jhené Aiko, Chilombo, 60-61
12,200 units, up less than 1%

The Beatles, 1, 88-80
10,700 units, up 6%

Bruno Mars, Doo-Wops & Hooligans, 82-85
10,300 units, down 1%

Black Pumas, Black Pumas, re-entry at No. 86 (new peak)
10,200 units, up 147%

Taylor Swift, 1989, 96-88
10,100 units, up 6%

Cardi B, Invasion of Privacy, 95-94
9,800 units, up 2%

Lizzo, Cuz I Love You, 112-115
8,700 units, down 1%

The Beatles, Abbey Road, 118-107
9,000 units, up 5%

BTS, Map of the Soul: 7, 135-100
9,400 units, up 17%

Bad Bunny, X100PRE, 98-112
8,800 units, down 7%

Bruno Mars, 24K Magic, 134-131
8,300 units, up 3%

DaBaby, Kirk, 144-137
8,100 units, up 5%

H.E.R., H.E.R.
7,800 units, up 9%

Taylor Swift, Reputation, 180-155
7,500 units, up 8%

Harry Styles, Harry Styles, re-entry at No. 165
7,200 units, up 14%

Lil Baby, Harder Than Ever, 181-169
7,100 units, up 2%

Taylor Swift, Red, 177-176
6,900 units, down less than 1%

Miranda Lambert, Wildcard, re-entry at No. 177
6,900 units, up 28%

Bruno Mars, Unorthodox Jukebox, 184-185
6,700 units, down 1%

Lil Baby & Gunna, Drip Harder, 191-192
6,600 units, up 1%