The music industry has always been synonymous with fashion, but in recent years it seems the era of collaboration has reigned supreme. What started with sporadic collections like Madonna’s Material Girl or Britney Spears' top-selling fragrances has turned into a multi-billion dollar industry where everyone from Rihanna, with her multiple Fenty and Fenty Puma lines, to Kanye West and his best-selling adidas Yeezys, can make a buck off celeb designed or directed product. Below, all the best celebrity fashion collaborations from the past few years until now.
Last year in 2016, the renowned producer became co-owner of G-STAR RAW, overseeing various creative activities from design to ad campaigns in addition to taking part in outlining the company strategy. His Elwood X25 denim collection was released in October and included 25 different prints. Pharrell is also the founder of streetwear brand Billionaire Boys Club and is heavily involved with Adidas.
Sean 'Diddy' Combs founded his clothing label, Sean John, in 1998, and though Empire star and singer Jussie Smollett was named the face of the 2015 fall/holiday campaign, with Wale fronting its 2016 Holiday campaign, we haven’t seen much from Sean John recently.
Although this line is geared toward teens, Madonna's 2010 Material Girl line is a huge contender at Macy's with ladies like Kelly Osbourne, Taylor Momsen and Rita Ora fronting the ‘80s themed ads. Last year, Pia Mia was recruited as the brand's first ever Fashion Director, fronting campaigns and designing pieces.
After taking his talents from Nike to Adidas, Kanye was able to really get his shine in design. He’s still on our hot list (for now), as his last collection, Yeezy Season 4, was the best selling to date, despite a disastrous show where models passed out and onlookers were forced to sit outside in the blazing heat at Roosevelt Island. His adidas Yeezy Boosts are continual best-sellers and The Kids Supply, a line created with wife Kim Kardashian, boasts hypebeast styles, including a pair of infant 320 Yeezy Boosts, for the younger set.
The fashion it-girl — thanks to long-time stylist Law Roach — rose from Disney star to red carpet stunner over the past few years. Her style evolution has gained multiple fashion news headlines, and her clothing line, Daya by Zendaya, presents affordable and inclusive styles ranging from sizes 0-22.
Vintage clothing is having a real renaissance moment in fashion, and A$AP Rocky’s Guess collection is another example of how to bring throwback styles into present day. Featuring the brand’s iconic classic logo, overalls and striped styles, its laid back and cool vibe was right on trend for the ‘90s moment we’re currently re-living.
Blending the beat of Guatemalan, Japanese and Jamaican styles, L.A.M.B. is a brand that packs powerful personality, but while the singer pursued other creative paths, like her new Christmas album or campaign partnership with Revlon, she's been absent from L.A.M.B shows and presentations in the past. The singer did, however, recently debut a third collection of gx by Gwen Stefanieyewear with Tura.
Victoria Beckham by Victoria Beckham launched in 2008 and since has gone on to win the Designer of the Year Award at the annual British Fashion Awards in 2011. Though her style aesthetic has changed drastically since her pop singing days as Posh Spice in Spice Girls, her clothing line brings minimalistic comfortable and casual looks to the high fashion runway.
Despite Lil Yachty "not being a designer", the 20-year-old definitely knew how to channel throwback ‘90s vibes and make it fresh again with his new Nautica Holiday capsule collection. Complete with sherpa jackets and bold colorful graphic tees, the Creative Director drew inspiration from the brand's nostalgic marine-inspired past to create a hit for the holidays.
Demi Lovato’s partnership with Kate Hudson's Fabletics athletic wear brand came to be after the two had a chance run-in at the gym. In her second collection, she presents an affordable range of colorful workout gear and activewear complete with ab-flaunting sports bras and sporty leggings with the purpose of helping women feel better and more confident about themselves.
The rapper’s clothing brand, October’s Very Own (named after his record label, OVO Sound), was launched in 2014 and has flagship locations in Toronto, Los Angeles and New York. Judging by its website where almost everything is sold out, Drake’s involvement in the apparel industry has been quite a success so far.